diff --git a/docs/plans/detalhe-entidade-titulo-no-header-impl.md b/docs/plans/detalhe-entidade-titulo-no-header-impl.md
new file mode 100644
index 00000000..90fd74cc
--- /dev/null
+++ b/docs/plans/detalhe-entidade-titulo-no-header-impl.md
@@ -0,0 +1,77 @@
+# Impl: Detalhe de entidade — título no header (sem hero espaçoso)
+
+Status: aprovado
+Atualizado em: 2026-08-02
+Issue: #315
+Intenção: docs/plans/detalhe-entidade-titulo-no-header.md
+Appetite restante: ~0,5 dia eng (8 rotas de detalhe + catálogo + e2e)
+
+## Leitura da intenção
+
+- **Outcome:** Em cada detalhe de entidade em `/campanha`, a identidade do registro (título + subtítulo) vive no header da shell; o corpo começa direto em abas/seções/chips operacionais, sem hero nem “Voltar para…”.
+- **O que NÃO negociar:** listas mantêm header de seção (B123/B133); edit routes inalteradas; chips operacionais no corpo; leader lockdown; aba do browser alinhada à entidade.
+- **O que reavaliar:** hipótese de tocar só `campaignPageChrome` — insuficiente: títulos são dinâmicos por registro; precedente de `SetCampaignPageChrome` + `generateMetadata` nas rotas `/editar` é o dono.
+
+## Abordagem recomendada
+
+```mermaid
+flowchart LR
+  RSC[Detail page RSC] --> MD[generateMetadata]
+  RSC --> SC[SetCampaignPageChrome]
+  SC --> Shell[CampaignPageChromeDisplay]
+  RSC --> Body[Corpo sem hero]
+```
+
+**Opções consideradas:**
+- A) Estender `resolveCampaignPageChrome` com dados de entidade (impossível — catálogo é estático/client-safe)
+- B) `SetCampaignPageChrome` + `generateMetadata` por rota (precedente edit routes)
+- C) Novo provider server-side de chrome
+
+**Recomendação:** B — reusa `SetCampaignPageChrome` e `campaignPageMetadata` já usados em `/editar` e `MunicipalityListPageChrome`; path rules de detalhe passam a `null` (como edit) para não flashar título de seção antes do override.
+
+**Rejeitadas:** C (twin desnecessário); A (dados dinâmicos não cabem no catálogo).
+
+### Componentes / mudanças
+
+- **`campaignPageChrome.ts`:** regras de detalhe retornam `null`; teste unitário atualizado.
+- **8 rotas de detalhe** (`municipios/[slug]`, `liderancas/[id]`, `atividades/[slug]`, `demandas/[slug]`, `dobradinhas/[slug]`, `organizacoes/[slug]`, `apoiadores/[id]`, `assessores/[id]`): `generateMetadata` + `SetCampaignPageChrome`; remover hero (`h1`, “Voltar…”, chips de identidade duplicados, linha Assessoria no município).
+- **`campaignZoneMap.e2e.spec.ts`:** assert no chrome da shell (`data-slot=campaign-page-chrome-title`) em vez de `h1` no corpo.
+- **Migration:** sem migration
+- **Access / Consent:** inalterado
+
+### Mapeamento chrome por rota
+
+| Rota | title | subtitle |
+| ---- | ----- | -------- |
+| municipios/[slug] | view.name | formatMunicipalityGeographyLabel(view) |
+| liderancas/[id] | Liderança | leadership.name |
+| atividades/[slug] | view.title | view.locationLabel ou municipality.name |
+| demandas/[slug] | demand.title | `${kind} · ${municipalityName}` |
+| dobradinhas/[slug] | stateDeputy.name | party (opcional) |
+| organizacoes/[slug] | organization.name | organizationKindLabels[kind] |
+| apoiadores/[id] | Apoiador | supporter.name |
+| assessores/[id] | Assessor | advisor.name |
+
+## Fases verificáveis
+
+1. **Catálogo + testes** — path rules `null` para detalhes; unit spec
+2. **UI — 8 páginas** — chrome override + remoção de hero; metadata dinâmica
+3. **Gates** — `pnpm gate:fast`; push via `pnpm push`
+
+## Rabbit holes / Não escopo (engenharia)
+
+- Novo bloco UI para Assessoria no município
+- Wizard, giros, perfil, contatos, rotas `/editar`, listas
+- Refatorar `CampaignPageChromeText` (layout já suporta subtitle)
+
+## Riscos e mitigação
+
+- **Flash de título de seção:** path rule `null` + `useLayoutEffect` do override (mesmo que edit routes)
+- **E2E que asserta `h1`:** atualizar para chrome slot
+- **Atividade sem locationLabel:** fallback para `municipality?.name`
+
+## Aceite de engenharia
+
+- [x] Aceite de produto da intenção ainda coberto
+- [x] Invariantes AGENTS/engineering-standards
+- [x] Testes de domínio previstos (unit chrome + e2e zone map)
diff --git a/src/app/(campaign)/campanha/(app)/apoiadores/[id]/page.tsx b/src/app/(campaign)/campanha/(app)/apoiadores/[id]/page.tsx
index 1d8b97f2..b248fbc6 100644
--- a/src/app/(campaign)/campanha/(app)/apoiadores/[id]/page.tsx
+++ b/src/app/(campaign)/campanha/(app)/apoiadores/[id]/page.tsx
@@ -1,5 +1,5 @@
 import config from '@payload-config'
-import { ArrowLeftIcon, ShieldCheckIcon } from 'lucide-react'
+import { ShieldCheckIcon } from 'lucide-react'
 import Link from 'next/link'
 import { notFound, redirect } from 'next/navigation'
 import { getPayload } from 'payload'
@@ -9,10 +9,10 @@ import { ConsentText } from '@/components/campaign/shared/ConsentText'
 import { RemoveSupporterDataButton } from '@/components/campaign/supporter/RemoveSupporterDataButton'
 import { SupporterShareKit } from '@/components/campaign/supporter/SupporterShareKit'
 import { VoteIntentionControl } from '@/components/campaign/supporter/VoteIntentionControl'
+import { SetCampaignPageChrome } from '@/components/campaign/shell/CampaignPageChromeContext'
 import { Badge } from '@/components/ui/Badge'
-import { Button } from '@/components/ui/button'
 import { Card, CardContent, CardHeader, CardTitle } from '@/components/ui/card'
-import { campaignPageMetadataFromCatalog } from '@/lib/campaignPageChrome'
+import { campaignPageMetadata } from '@/lib/campaignPageChrome'
 import { requireCampaignPageActor } from '@/utilities/campaignPageActor'
 import {
   loadSupporterDetailConsentData,
@@ -25,7 +25,21 @@ import {
 } from '@/utilities/supporter/supporterUi'
 import { parseSupporterId } from '@/utilities/supporter/supporterViewModels'
 
-export const metadata = campaignPageMetadataFromCatalog('apoiadores')
+export async function generateMetadata({ params }: SupporterDetailPageProps) {
+  const { id: rawId } = await params
+  const supporterId = parseSupporterId(rawId)
+  if (supporterId === null) return campaignPageMetadata({ title: 'Apoiador' })
+
+  const [user, payload] = await Promise.all([requireCampaignPageActor(), getPayload({ config })])
+  if (!canAccessSupporterArea(user.role)) return campaignPageMetadata({ title: 'Apoiador' })
+
+  try {
+    const supporter = await loadSupporterDetailPageData(payload, user, supporterId)
+    return campaignPageMetadata({ title: 'Apoiador', subtitle: supporter.name })
+  } catch {
+    return campaignPageMetadata({ title: 'Apoiador' })
+  }
+}
 
 type SupporterDetailPageProps = {
   params: Promise<{ id: string }>
@@ -65,19 +79,11 @@ export default async function SupporterDetailPage({ params }: SupporterDetailPag
 
   return (
     <div className="mx-auto flex w-full max-w-3xl flex-col gap-6">
-      <header className="flex flex-col gap-2">
-        <Button asChild variant="ghost" className="w-fit px-0">
-          <Link href="/campanha/apoiadores">
-            <ArrowLeftIcon data-icon="inline-start" aria-hidden="true" />
-            Voltar para apoiadores
-          </Link>
-        </Button>
-        <h1 className="text-2xl font-semibold tracking-tight">{supporter.name}</h1>
-        <p className="text-muted-foreground">
-          {supporter.city ?? 'Cidade não informada'}
-          {supporter.territory ? ` · ${supporter.territory}` : ''}
-        </p>
-      </header>
+      <SetCampaignPageChrome chrome={{ title: 'Apoiador', subtitle: supporter.name }} />
+      <p className="text-muted-foreground">
+        {supporter.city ?? 'Cidade não informada'}
+        {supporter.territory ? ` · ${supporter.territory}` : ''}
+      </p>
 
       <Card>
         <CardHeader>
diff --git a/src/app/(campaign)/campanha/(app)/assessores/[id]/page.tsx b/src/app/(campaign)/campanha/(app)/assessores/[id]/page.tsx
index 89d4b78b..e8e7dad9 100644
--- a/src/app/(campaign)/campanha/(app)/assessores/[id]/page.tsx
+++ b/src/app/(campaign)/campanha/(app)/assessores/[id]/page.tsx
@@ -1,5 +1,5 @@
 import config from '@payload-config'
-import { ArrowLeftIcon, MapPinIcon } from 'lucide-react'
+import { MapPinIcon } from 'lucide-react'
 import Link from 'next/link'
 import { notFound } from 'next/navigation'
 import { getPayload } from 'payload'
@@ -7,16 +7,28 @@ import { getPayload } from 'payload'
 import { AdvisorDebouncedTextCell } from '@/components/campaign/advisor/AdvisorDebouncedTextCell'
 import { AdvisorPasswordResetButton } from '@/components/campaign/advisor/AdvisorPasswordResetButton'
 import { CampaignPageShell } from '@/components/campaign/shell/CampaignPageShell'
+import { SetCampaignPageChrome } from '@/components/campaign/shell/CampaignPageChromeContext'
 import { Badge } from '@/components/ui/Badge'
-import { Button } from '@/components/ui/button'
-import { campaignPageMetadataFromCatalog } from '@/lib/campaignPageChrome'
+import { campaignPageMetadata } from '@/lib/campaignPageChrome'
 import { formatBrazilianPhoneInput } from '@/lib/phone'
 import { isPlanilhaPlaceholderEmail } from '@/lib/schemas/advisor'
 import { loadAdvisorDetail } from '@/utilities/advisorData'
 import { requireCampaignPageActor } from '@/utilities/campaignPageActor'
 import { sendAdvisorPasswordResetFormAction, updateAdvisorProfileFormAction } from '../formActions'
 
-export const metadata = campaignPageMetadataFromCatalog('assessores')
+export async function generateMetadata({ params }: AdvisorDetailPageProps) {
+  const { id: rawId } = await params
+  const advisorId = Number(rawId)
+  if (!Number.isInteger(advisorId) || advisorId <= 0) {
+    return campaignPageMetadata({ title: 'Assessor' })
+  }
+
+  const payload = await getPayload({ config })
+  const advisor = await loadAdvisorDetail(payload, advisorId)
+  if (!advisor) return campaignPageMetadata({ title: 'Assessor' })
+
+  return campaignPageMetadata({ title: 'Assessor', subtitle: advisor.name })
+}
 
 type AdvisorDetailPageProps = {
   params: Promise<{ id: string }>
@@ -39,19 +51,11 @@ export default async function AdvisorDetailPage({ params }: AdvisorDetailPagePro
 
   return (
     <CampaignPageShell>
-      <header className="flex flex-col gap-2">
-        <Button asChild variant="ghost" className="min-h-11 self-start">
-          <Link href="/campanha/assessores">
-            <ArrowLeftIcon data-icon="inline-start" aria-hidden="true" />
-            Voltar para assessores
-          </Link>
-        </Button>
-        <h1 className="text-2xl font-semibold tracking-tight">{advisor.name}</h1>
-        <p className="text-muted-foreground">
-          E-mail e celular salvam sozinhos ao digitar. A carteira de municípios é editada no modo
-          edição da lista.
-        </p>
-      </header>
+      <SetCampaignPageChrome chrome={{ title: 'Assessor', subtitle: advisor.name }} />
+      <p className="text-muted-foreground">
+        E-mail e celular salvam sozinhos ao digitar. A carteira de municípios é editada no modo
+        edição da lista.
+      </p>
 
       <section aria-labelledby="advisor-account-title" className="flex flex-col gap-2">
         <h2 id="advisor-account-title" className="text-base font-medium">
diff --git a/src/app/(campaign)/campanha/(app)/atividades/[slug]/page.tsx b/src/app/(campaign)/campanha/(app)/atividades/[slug]/page.tsx
index e3abed34..125afc60 100644
--- a/src/app/(campaign)/campanha/(app)/atividades/[slug]/page.tsx
+++ b/src/app/(campaign)/campanha/(app)/atividades/[slug]/page.tsx
@@ -14,10 +14,11 @@ import { ActivityTaskChecklist } from '@/components/campaign/activity/ActivityTa
 import { ActivityUpdateFeed } from '@/components/campaign/activity/ActivityUpdateFeed'
 import { ActivityUpdateForm } from '@/components/campaign/activity/ActivityUpdateForm'
 import { CampaignQuickActionContextBridge } from '@/components/campaign/shell/CampaignQuickActionContextBridge'
+import { SetCampaignPageChrome } from '@/components/campaign/shell/CampaignPageChromeContext'
 import { Badge } from '@/components/ui/Badge'
 import { Button } from '@/components/ui/button'
 import { Card, CardContent, CardHeader, CardTitle } from '@/components/ui/card'
-import { campaignPageMetadataFromCatalog } from '@/lib/campaignPageChrome'
+import { campaignPageMetadata } from '@/lib/campaignPageChrome'
 import { formatBahiaDateTimeLabel } from '@/lib/campaignTime'
 import { activityKindLabels } from '@/lib/schemas/activity'
 import { getActivityDetailPageData } from '@/utilities/activityDetailPageData'
@@ -35,7 +36,27 @@ import { requireCampaignPageActor } from '@/utilities/campaignPageActor'
 
 import { ActivityOverviewTab } from './ActivityOverviewTab'
 
-export const metadata = campaignPageMetadataFromCatalog('atividades')
+export async function generateMetadata({ params }: ActivityDetailPageProps) {
+  const { slug } = await params
+  if (!slug) return campaignPageMetadata({ title: 'Atividade' })
+
+  const [user, payload] = await Promise.all([
+    requireCampaignPageActor({ gate: 'staff' }),
+    getPayload({ config }),
+  ])
+
+  try {
+    const activeTab = 'overview' as const
+    const context = await resolveAccessibleActivityContext(payload, user, slug, activeTab)
+    const view = await getActivityDetailPageData(payload, user, context, activeTab, 1)
+    const subtitle = view.locationLabel || view.municipality?.name
+    return campaignPageMetadata(
+      subtitle ? { title: view.title, subtitle } : { title: view.title },
+    )
+  } catch {
+    return campaignPageMetadata({ title: 'Atividade' })
+  }
+}
 
 type ActivityDetailPageProps = {
   params: Promise<{ slug: string }>
@@ -73,30 +94,31 @@ export default async function ActivityDetailPage({
 
   const isStaff = isCampaignStaff(user)
   const canManageLifecycle = isStaff && view.status !== 'realizado' && view.status !== 'cancelado'
+  const chromeSubtitle = view.locationLabel || view.municipality?.name
 
   return (
     <div className="mx-auto flex w-full max-w-6xl flex-col gap-6">
+      <SetCampaignPageChrome
+        chrome={
+          chromeSubtitle
+            ? { title: view.title, subtitle: chromeSubtitle }
+            : { title: view.title }
+        }
+      />
       <CampaignQuickActionContextBridge
         activitySlug={view.slug}
         municipalitySlug={view.municipality?.slug}
       />
-      <header className="flex flex-col gap-4">
-        <div className="flex flex-col gap-4 lg:flex-row lg:items-start lg:justify-between">
-          <div className="flex min-w-0 flex-col gap-2">
-            <div className="flex flex-wrap items-center gap-2">
-              <h1 className="text-2xl font-semibold tracking-tight">{view.title}</h1>
-              <ActivityStatusBadge status={view.status} />
-              {view.deputyPresent ? <Badge>Deputado presente</Badge> : null}
-            </div>
-            <div className="flex flex-wrap items-center gap-2 text-muted-foreground">
-              <Badge variant="secondary">{activityKindLabels[view.kind]}</Badge>
-              <span>
-                {view.startAt ? formatBahiaDateTimeLabel(view.startAt) : 'Data a definir'}
-              </span>
-              {view.locationLabel ? <span>· {view.locationLabel}</span> : null}
-            </div>
-          </div>
-          <div className="flex flex-wrap gap-2">
+      <div className="flex flex-col gap-4 lg:flex-row lg:items-start lg:justify-between">
+        <div className="flex flex-wrap items-center gap-2">
+          <ActivityStatusBadge status={view.status} />
+          {view.deputyPresent ? <Badge>Deputado presente</Badge> : null}
+          <Badge variant="secondary">{activityKindLabels[view.kind]}</Badge>
+          <span className="text-muted-foreground">
+            {view.startAt ? formatBahiaDateTimeLabel(view.startAt) : 'Data a definir'}
+          </span>
+        </div>
+        <div className="flex flex-wrap gap-2">
             {isStaff ? (
               <Button asChild variant="outline" className="min-h-11">
                 <Link href={`/campanha/atividades/${view.slug}/editar`}>
@@ -119,7 +141,6 @@ export default async function ActivityDetailPage({
             ) : null}
           </div>
         </div>
-      </header>
 
       <ActivityTabNav activeTab={activeTab} activitySlug={view.slug} searchParams={query} />
 
diff --git a/src/app/(campaign)/campanha/(app)/demandas/[slug]/page.tsx b/src/app/(campaign)/campanha/(app)/demandas/[slug]/page.tsx
index f95970c6..c7ad5900 100644
--- a/src/app/(campaign)/campanha/(app)/demandas/[slug]/page.tsx
+++ b/src/app/(campaign)/campanha/(app)/demandas/[slug]/page.tsx
@@ -1,5 +1,5 @@
 import config from '@payload-config'
-import { ArrowLeftIcon, PaperclipIcon } from 'lucide-react'
+import { PaperclipIcon } from 'lucide-react'
 import Link from 'next/link'
 import { notFound } from 'next/navigation'
 import { getPayload } from 'payload'
@@ -7,9 +7,9 @@ import { getPayload } from 'payload'
 import { DemandWorkflowCard } from '@/components/campaign/demand/DemandWorkflowCard'
 import { CampaignPageShell } from '@/components/campaign/shell/CampaignPageShell'
 import { CampaignQuickActionContextSync } from '@/components/campaign/shell/CampaignQuickActionContextSync'
+import { SetCampaignPageChrome } from '@/components/campaign/shell/CampaignPageChromeContext'
 import { Badge } from '@/components/ui/Badge'
-import { Button } from '@/components/ui/button'
-import { campaignPageMetadataFromCatalog } from '@/lib/campaignPageChrome'
+import { campaignPageMetadata } from '@/lib/campaignPageChrome'
 import {
   campaignDemandKindLabels,
   campaignDemandStatusLabels,
@@ -24,7 +24,21 @@ import {
   transitionDemandFormAction,
 } from './formActions'
 
-export const metadata = campaignPageMetadataFromCatalog('demandas')
+export async function generateMetadata({ params }: DemandDetailPageProps) {
+  const { slug } = await params
+  const [user, payload] = await Promise.all([
+    requireCampaignPageActor({ gate: 'staff' }),
+    getPayload({ config }),
+  ])
+
+  const demand = await loadDemandDetail(payload, user, slug)
+  if (!demand) return campaignPageMetadata({ title: 'Demanda' })
+
+  return campaignPageMetadata({
+    title: demand.title,
+    subtitle: `${campaignDemandKindLabels[demand.kind]} · ${demand.municipalityName}`,
+  })
+}
 
 type DemandDetailPageProps = {
   params: Promise<{ slug: string }>
@@ -63,48 +77,44 @@ export default async function DemandDetailPage({ params }: DemandDetailPageProps
 
   return (
     <CampaignPageShell>
+      <SetCampaignPageChrome
+        chrome={{
+          title: demand.title,
+          subtitle: `${campaignDemandKindLabels[demand.kind]} · ${demand.municipalityName}`,
+        }}
+      />
       <CampaignQuickActionContextSync
         municipalitySlug={demand.municipalitySlug}
         municipalityId={demand.municipalityId > 0 ? demand.municipalityId : undefined}
         demandSlug={demand.slug}
       />
-      <header className="flex flex-col gap-2">
-        <Button asChild variant="ghost" className="min-h-11 self-start">
-          <Link href="/campanha/demandas">
-            <ArrowLeftIcon data-icon="inline-start" aria-hidden="true" />
-            Voltar para demandas
-          </Link>
-        </Button>
-        <div className="flex flex-wrap items-center gap-2">
-          <h1 className="text-2xl font-semibold tracking-tight">{demand.title}</h1>
-          <Badge variant={statusVariant[demand.status]}>
-            {campaignDemandStatusLabels[demand.status]}
-          </Badge>
-        </div>
-        <p className="text-muted-foreground">
-          {campaignDemandKindLabels[demand.kind]} ·{' '}
-          <Link
-            href={`/campanha/municipios/${demand.municipalitySlug}`}
-            className="text-primary underline-offset-4 hover:underline"
-          >
-            {demand.municipalityName}
-          </Link>
-          {demand.activity ? (
-            <>
-              {' '}
-              · Atividade:{' '}
-              <Link
-                href={`/campanha/atividades/${demand.activity.slug}`}
-                className="text-primary underline-offset-4 hover:underline"
-              >
-                {demand.activity.title}
-              </Link>
-            </>
-          ) : null}
-          {demand.requesterName ? ` · Solicitada por ${demand.requesterName}` : ''} · Aberta em{' '}
-          {dateTimeFormatter.format(new Date(demand.createdAt))}
-        </p>
-      </header>
+      <div className="flex flex-wrap items-center gap-2">
+        <Badge variant={statusVariant[demand.status]}>
+          {campaignDemandStatusLabels[demand.status]}
+        </Badge>
+      </div>
+      <p className="text-muted-foreground">
+        <Link
+          href={`/campanha/municipios/${demand.municipalitySlug}`}
+          className="text-primary underline-offset-4 hover:underline"
+        >
+          {demand.municipalityName}
+        </Link>
+        {demand.activity ? (
+          <>
+            {' '}
+            · Atividade:{' '}
+            <Link
+              href={`/campanha/atividades/${demand.activity.slug}`}
+              className="text-primary underline-offset-4 hover:underline"
+            >
+              {demand.activity.title}
+            </Link>
+          </>
+        ) : null}
+        {demand.requesterName ? ` · Solicitada por ${demand.requesterName}` : ''} · Aberta em{' '}
+        {dateTimeFormatter.format(new Date(demand.createdAt))}
+      </p>
 
       {demand.description ? (
         <section aria-label="Descrição da demanda" className="rounded-xl border p-4">
diff --git a/src/app/(campaign)/campanha/(app)/dobradinhas/[slug]/page.tsx b/src/app/(campaign)/campanha/(app)/dobradinhas/[slug]/page.tsx
index 5f1a5cd5..537d9f09 100644
--- a/src/app/(campaign)/campanha/(app)/dobradinhas/[slug]/page.tsx
+++ b/src/app/(campaign)/campanha/(app)/dobradinhas/[slug]/page.tsx
@@ -1,19 +1,34 @@
 import config from '@payload-config'
-import { ArrowLeftIcon, HandshakeIcon, MapPinIcon } from 'lucide-react'
+import { HandshakeIcon, MapPinIcon } from 'lucide-react'
 import Link from 'next/link'
 import { notFound } from 'next/navigation'
 import { getPayload } from 'payload'
 
 import { CampaignPageShell } from '@/components/campaign/shell/CampaignPageShell'
+import { SetCampaignPageChrome } from '@/components/campaign/shell/CampaignPageChromeContext'
 import { StateDeputyForm } from '@/components/campaign/stateDeputy/StateDeputyForm'
 import { Badge } from '@/components/ui/Badge'
-import { Button } from '@/components/ui/button'
-import { campaignPageMetadataFromCatalog } from '@/lib/campaignPageChrome'
+import { campaignPageMetadata } from '@/lib/campaignPageChrome'
 import { requireCampaignPageActor } from '@/utilities/campaignPageActor'
 import { loadStateDeputyDetail } from '@/utilities/stateDeputyData'
 import { updateStateDeputyFormAction } from './formActions'
 
-export const metadata = campaignPageMetadataFromCatalog('dobradinhas')
+export async function generateMetadata({ params }: StateDeputyDetailPageProps) {
+  const { slug } = await params
+  const [user, payload] = await Promise.all([
+    requireCampaignPageActor({ gate: 'staff' }),
+    getPayload({ config }),
+  ])
+
+  const stateDeputy = await loadStateDeputyDetail(payload, user, slug)
+  if (!stateDeputy) return campaignPageMetadata({ title: 'Dobradinha' })
+
+  return campaignPageMetadata(
+    stateDeputy.party
+      ? { title: stateDeputy.name, subtitle: stateDeputy.party }
+      : { title: stateDeputy.name },
+  )
+}
 
 type StateDeputyDetailPageProps = {
   params: Promise<{ slug: string }>
@@ -31,21 +46,16 @@ export default async function StateDeputyDetailPage({ params }: StateDeputyDetai
 
   return (
     <CampaignPageShell>
-      <header className="flex flex-col gap-2">
-        <Button asChild variant="ghost" className="min-h-11 self-start">
-          <Link href="/campanha/dobradinhas">
-            <ArrowLeftIcon data-icon="inline-start" aria-hidden="true" />
-            Voltar para dobradinhas
-          </Link>
-        </Button>
-        <div className="flex flex-wrap items-center gap-2">
-          <h1 className="text-2xl font-semibold tracking-tight">{stateDeputy.name}</h1>
-          {stateDeputy.party ? <Badge variant="secondary">{stateDeputy.party}</Badge> : null}
-        </div>
-        {stateDeputy.notes ? (
-          <p className="whitespace-pre-wrap text-sm text-muted-foreground">{stateDeputy.notes}</p>
-        ) : null}
-      </header>
+      <SetCampaignPageChrome
+        chrome={
+          stateDeputy.party
+            ? { title: stateDeputy.name, subtitle: stateDeputy.party }
+            : { title: stateDeputy.name }
+        }
+      />
+      {stateDeputy.notes ? (
+        <p className="whitespace-pre-wrap text-sm text-muted-foreground">{stateDeputy.notes}</p>
+      ) : null}
 
       <div className="grid gap-6 lg:grid-cols-2">
         <section
diff --git a/src/app/(campaign)/campanha/(app)/liderancas/[id]/page.tsx b/src/app/(campaign)/campanha/(app)/liderancas/[id]/page.tsx
index 030d59f0..f854e2b0 100644
--- a/src/app/(campaign)/campanha/(app)/liderancas/[id]/page.tsx
+++ b/src/app/(campaign)/campanha/(app)/liderancas/[id]/page.tsx
@@ -1,6 +1,4 @@
 import config from '@payload-config'
-import { ArrowLeftIcon } from 'lucide-react'
-import Link from 'next/link'
 import { notFound } from 'next/navigation'
 import { getPayload } from 'payload'
 
@@ -9,10 +7,10 @@ import { LeadershipInternalForm } from '@/components/campaign/leadership/Leaders
 import { SupportStatusBadge } from '@/components/campaign/leadership/SupportStatusBadge'
 import { CampaignPageShell } from '@/components/campaign/shell/CampaignPageShell'
 import { CampaignQuickActionContextSync } from '@/components/campaign/shell/CampaignQuickActionContextSync'
+import { SetCampaignPageChrome } from '@/components/campaign/shell/CampaignPageChromeContext'
 import { StateDeputyChips } from '@/components/campaign/stateDeputy/StateDeputyChips'
 import { Badge } from '@/components/ui/Badge'
-import { Button } from '@/components/ui/button'
-import { campaignPageMetadataFromCatalog } from '@/lib/campaignPageChrome'
+import { campaignPageMetadata } from '@/lib/campaignPageChrome'
 import { resolvedPortfolioEntriesById } from '@/lib/municipalityPortfolio'
 import { requireCampaignPageActor } from '@/utilities/campaignPageActor'
 import {
@@ -24,7 +22,20 @@ import { loadLeadershipDetail } from '@/utilities/leadership/leadershipData'
 import { loadMunicipalityPortfolioIndex } from '@/utilities/municipality/municipalityPortfolioIndex'
 import { updateLeadershipInternalFormAction } from './formActions'
 
-export const metadata = campaignPageMetadataFromCatalog('liderancas')
+export async function generateMetadata({ params }: LeadershipDetailPageProps) {
+  const { id } = await params
+  if (!/^[1-9]\d*$/.test(id)) return campaignPageMetadata({ title: 'Liderança' })
+
+  const [user, payload] = await Promise.all([
+    requireCampaignPageActor({ gate: 'staff' }),
+    getPayload({ config }),
+  ])
+
+  const leadership = await loadLeadershipDetail(payload, user, Number(id))
+  if (!leadership) return campaignPageMetadata({ title: 'Liderança' })
+
+  return campaignPageMetadata({ title: 'Liderança', subtitle: leadership.name })
+}
 
 type LeadershipDetailPageProps = {
   params: Promise<{ id: string }>
@@ -58,34 +69,26 @@ export default async function LeadershipDetailPage({ params }: LeadershipDetailP
 
   return (
     <CampaignPageShell>
+      <SetCampaignPageChrome chrome={{ title: 'Liderança', subtitle: leadership.name }} />
       <CampaignQuickActionContextSync
         leadershipId={leadership.id}
         municipalitySlug={singleMunicipalitySlug}
       />
-      <header className="flex flex-col gap-2">
-        <Button asChild variant="ghost" className="min-h-11 self-start">
-          <Link href="/campanha/liderancas">
-            <ArrowLeftIcon data-icon="inline-start" aria-hidden="true" />
-            Voltar para lideranças
-          </Link>
-        </Button>
-        <div className="flex flex-wrap items-center gap-2">
-          <h1 className="text-2xl font-semibold tracking-tight">{leadership.name}</h1>
-          {leadership.supportStatus ? (
-            <SupportStatusBadge status={leadership.supportStatus} />
-          ) : null}
-          <Badge variant={leadership.hasAppAccess ? 'estimate-confirmed' : 'outline'}>
-            {leadership.hasAppAccess ? 'Com acesso ao app' : 'Sem acesso ao app'}
-          </Badge>
-        </div>
-        <p className="text-muted-foreground">
-          {leadership.phone ? `Celular ${leadership.phone}` : 'Sem celular registrado'}
-          {leadership.email ? ` · ${leadership.email}` : ''}
-        </p>
-        {leadership.stateDeputies.length > 0 ? (
-          <StateDeputyChips deputies={leadership.stateDeputies} />
+      <div className="flex flex-wrap items-center gap-2">
+        {leadership.supportStatus ? (
+          <SupportStatusBadge status={leadership.supportStatus} />
         ) : null}
-      </header>
+        <Badge variant={leadership.hasAppAccess ? 'estimate-confirmed' : 'outline'}>
+          {leadership.hasAppAccess ? 'Com acesso ao app' : 'Sem acesso ao app'}
+        </Badge>
+      </div>
+      <p className="text-muted-foreground">
+        {leadership.phone ? `Celular ${leadership.phone}` : 'Sem celular registrado'}
+        {leadership.email ? ` · ${leadership.email}` : ''}
+      </p>
+      {leadership.stateDeputies.length > 0 ? (
+        <StateDeputyChips deputies={leadership.stateDeputies} />
+      ) : null}
 
       <section
         aria-labelledby="leadership-invites-title"
diff --git a/src/app/(campaign)/campanha/(app)/municipios/[slug]/page.tsx b/src/app/(campaign)/campanha/(app)/municipios/[slug]/page.tsx
index 0e1d85c5..9ce08a6f 100644
--- a/src/app/(campaign)/campanha/(app)/municipios/[slug]/page.tsx
+++ b/src/app/(campaign)/campanha/(app)/municipios/[slug]/page.tsx
@@ -7,8 +7,8 @@ import { Suspense } from 'react'
 import { RecentVisitTracker } from '@/components/campaign/dashboard/RecentVisitTracker'
 import { MunicipalityTabNav } from '@/components/campaign/municipality/MunicipalityTabNav'
 import { CampaignPageShell } from '@/components/campaign/shell/CampaignPageShell'
-import { Badge } from '@/components/ui/Badge'
-import { campaignPageMetadataFromCatalog } from '@/lib/campaignPageChrome'
+import { SetCampaignPageChrome } from '@/components/campaign/shell/CampaignPageChromeContext'
+import { campaignPageMetadata } from '@/lib/campaignPageChrome'
 import { requireCampaignPageActor } from '@/utilities/campaignPageActor'
 import {
   resolveMunicipalityDetailTab,
@@ -16,7 +16,6 @@ import {
 } from '@/utilities/municipality/municipalityDetailTabUi'
 import {
   formatMunicipalityGeographyLabel,
-  municipalityKindLabels,
 } from '@/utilities/municipality/municipalityLabels'
 import {
   getMunicipalityDetailViewModel,
@@ -34,15 +33,28 @@ import {
   UpdatesTab,
 } from './MunicipalityDetailTabs'
 
-export const metadata = campaignPageMetadataFromCatalog('municipios')
+export async function generateMetadata({ params }: MunicipalityDetailPageProps) {
+  const { slug } = await params
+  const payload = await getPayload({ config })
+  const user = await requireCampaignPageActor({ gate: 'noLeader' })
+
+  try {
+    const context = await resolveAccessibleMunicipalityContext(payload, user, slug)
+    const view = await getMunicipalityDetailViewModel(payload, context, user)
+    return campaignPageMetadata({
+      title: view.name,
+      subtitle: formatMunicipalityGeographyLabel(view),
+    })
+  } catch {
+    return campaignPageMetadata({ title: 'Município' })
+  }
+}
 
 type MunicipalityDetailPageProps = {
   params: Promise<{ slug: string }>
   searchParams: Promise<MunicipalityDetailSearchParams>
 }
 
-const dateFormatter = new Intl.DateTimeFormat('pt-BR')
-
 export default async function MunicipalityDetailPage({
   params,
   searchParams,
@@ -68,22 +80,12 @@ export default async function MunicipalityDetailPage({
 
   return (
     <CampaignPageShell>
-      {/* print: the dossier tab carries its own capa; page chrome stays out. */}
-      <header className="flex flex-col gap-2 print:hidden">
-        <div className="flex flex-wrap items-center gap-2">
-          <h1 className="text-2xl font-semibold tracking-tight">{view.name}</h1>
-          <Badge variant="scope">{municipalityKindLabels[view.kind]}</Badge>
-        </div>
-        <p className="text-muted-foreground">{formatMunicipalityGeographyLabel(view)}</p>
-        <p className="text-sm text-muted-foreground">
-          {advisorSummaries.length
-            ? `Assessoria: ${advisorSummaries.map((advisor) => advisor.name).join(', ')}`
-            : 'Sem assessor designado.'}
-          {view.lastUpdateAt
-            ? ` · Última atualização em ${dateFormatter.format(new Date(view.lastUpdateAt))}`
-            : ''}
-        </p>
-      </header>
+      <SetCampaignPageChrome
+        chrome={{
+          title: view.name,
+          subtitle: formatMunicipalityGeographyLabel(view),
+        }}
+      />
 
       <MunicipalityTabNav
         activeTab={activeTab}
diff --git a/src/app/(campaign)/campanha/(app)/organizacoes/[slug]/page.tsx b/src/app/(campaign)/campanha/(app)/organizacoes/[slug]/page.tsx
index 1c9014f0..64bf020b 100644
--- a/src/app/(campaign)/campanha/(app)/organizacoes/[slug]/page.tsx
+++ b/src/app/(campaign)/campanha/(app)/organizacoes/[slug]/page.tsx
@@ -1,5 +1,5 @@
 import config from '@payload-config'
-import { ArrowLeftIcon, CalendarDaysIcon, HandshakeIcon } from 'lucide-react'
+import { CalendarDaysIcon, HandshakeIcon } from 'lucide-react'
 import Link from 'next/link'
 import { notFound } from 'next/navigation'
 import { getPayload } from 'payload'
@@ -7,16 +7,30 @@ import { getPayload } from 'payload'
 import { ActivityStatusBadge } from '@/components/campaign/activity/ActivityStatusBadge'
 import { OrganizationForm } from '@/components/campaign/organization/OrganizationForm'
 import { CampaignPageShell } from '@/components/campaign/shell/CampaignPageShell'
+import { SetCampaignPageChrome } from '@/components/campaign/shell/CampaignPageChromeContext'
 import { Badge } from '@/components/ui/Badge'
-import { Button } from '@/components/ui/button'
-import { campaignPageMetadataFromCatalog } from '@/lib/campaignPageChrome'
+import { campaignPageMetadata } from '@/lib/campaignPageChrome'
 import { organizationKindLabels } from '@/lib/schemas/organization'
 import { requireCampaignPageActor } from '@/utilities/campaignPageActor'
 import { loadMunicipalityOptions } from '@/utilities/campaignRelationOptions'
 import { loadOrganizationDetail } from '@/utilities/organizationData'
 import { updateOrganizationFormAction } from './formActions'
 
-export const metadata = campaignPageMetadataFromCatalog('organizacoes')
+export async function generateMetadata({ params }: OrganizationDetailPageProps) {
+  const { slug } = await params
+  const [user, payload] = await Promise.all([
+    requireCampaignPageActor({ gate: 'staff' }),
+    getPayload({ config }),
+  ])
+
+  const organization = await loadOrganizationDetail(payload, user, slug)
+  if (!organization) return campaignPageMetadata({ title: 'Organização' })
+
+  return campaignPageMetadata({
+    title: organization.name,
+    subtitle: organizationKindLabels[organization.kind],
+  })
+}
 
 type OrganizationDetailPageProps = {
   params: Promise<{ slug: string }>
@@ -38,26 +52,20 @@ export default async function OrganizationDetailPage({ params }: OrganizationDet
 
   return (
     <CampaignPageShell>
-      <header className="flex flex-col gap-2">
-        <Button asChild variant="ghost" className="min-h-11 self-start">
-          <Link href="/campanha/organizacoes">
-            <ArrowLeftIcon data-icon="inline-start" aria-hidden="true" />
-            Voltar para organizações
-          </Link>
-        </Button>
-        <div className="flex flex-wrap items-center gap-2">
-          <h1 className="text-2xl font-semibold tracking-tight">{organization.name}</h1>
-          <Badge variant="secondary">{organizationKindLabels[organization.kind]}</Badge>
-        </div>
-        {organization.municipalityNames.length ? (
-          <p className="text-muted-foreground">
-            Atua em {organization.municipalityNames.join(', ')}
-          </p>
-        ) : null}
-        {organization.notes ? (
-          <p className="whitespace-pre-wrap text-sm text-muted-foreground">{organization.notes}</p>
-        ) : null}
-      </header>
+      <SetCampaignPageChrome
+        chrome={{
+          title: organization.name,
+          subtitle: organizationKindLabels[organization.kind],
+        }}
+      />
+      {organization.municipalityNames.length ? (
+        <p className="text-muted-foreground">
+          Atua em {organization.municipalityNames.join(', ')}
+        </p>
+      ) : null}
+      {organization.notes ? (
+        <p className="whitespace-pre-wrap text-sm text-muted-foreground">{organization.notes}</p>
+      ) : null}
 
       <div className="grid gap-6 lg:grid-cols-2">
         <section
diff --git a/src/lib/campaignPageChrome.ts b/src/lib/campaignPageChrome.ts
index 9b3fefcc..b31ad82f 100644
--- a/src/lib/campaignPageChrome.ts
+++ b/src/lib/campaignPageChrome.ts
@@ -102,8 +102,6 @@ const resolveCatalogEntry = (
     : { title: entry.title }
 }
 
-const sectionOnly = (title: string): CampaignPageChrome => ({ title })
-
 type PathRule = {
   match: (pathname: string) => boolean
   resolve: () => CampaignPageChrome | null
@@ -128,12 +126,12 @@ const pathRules: PathRule[] = [
   },
   {
     match: (pathname) => /^\/campanha\/municipios\/[^/]+$/.test(pathname),
-    resolve: () => sectionOnly(campaignPageChromeCatalog.municipios.title),
+    resolve: () => null,
   },
   {
     // B147 parallel v2 — soft-dep B145 for entity name in chrome; section title for now.
     match: (pathname) => /^\/campanha\/municipio\/[^/]+\/v2$/.test(pathname),
-    resolve: () => sectionOnly(campaignPageChromeCatalog.municipios.title),
+    resolve: () => ({ title: campaignPageChromeCatalog.municipios.title }),
   },
   {
     match: (pathname) => pathname === '/campanha/territorios',
@@ -145,7 +143,7 @@ const pathRules: PathRule[] = [
   },
   {
     match: (pathname) => /^\/campanha\/liderancas\/[^/]+$/.test(pathname),
-    resolve: () => sectionOnly(campaignPageChromeCatalog.liderancas.title),
+    resolve: () => null,
   },
   {
     match: (pathname) => pathname === '/campanha/liderancas',
@@ -157,7 +155,7 @@ const pathRules: PathRule[] = [
   },
   {
     match: (pathname) => /^\/campanha\/dobradinhas\/[^/]+$/.test(pathname),
-    resolve: () => sectionOnly(campaignPageChromeCatalog.dobradinhas.title),
+    resolve: () => null,
   },
   {
     match: (pathname) => pathname === '/campanha/dobradinhas',
@@ -177,7 +175,7 @@ const pathRules: PathRule[] = [
   },
   {
     match: (pathname) => /^\/campanha\/atividades\/[^/]+$/.test(pathname),
-    resolve: () => sectionOnly(campaignPageChromeCatalog.atividades.title),
+    resolve: () => null,
   },
   {
     match: (pathname) => pathname === '/campanha/atividades',
@@ -189,7 +187,7 @@ const pathRules: PathRule[] = [
   },
   {
     match: (pathname) => /^\/campanha\/demandas\/[^/]+$/.test(pathname),
-    resolve: () => sectionOnly(campaignPageChromeCatalog.demandas.title),
+    resolve: () => null,
   },
   {
     match: (pathname) => pathname === '/campanha/demandas',
@@ -205,7 +203,7 @@ const pathRules: PathRule[] = [
   },
   {
     match: (pathname) => /^\/campanha\/apoiadores\/[^/]+$/.test(pathname),
-    resolve: () => sectionOnly(campaignPageChromeCatalog.apoiadores.title),
+    resolve: () => null,
   },
   {
     match: (pathname) => pathname === '/campanha/apoiadores',
@@ -213,7 +211,7 @@ const pathRules: PathRule[] = [
   },
   {
     match: (pathname) => /^\/campanha\/assessores\/[^/]+$/.test(pathname),
-    resolve: () => sectionOnly(campaignPageChromeCatalog.assessores.title),
+    resolve: () => null,
   },
   {
     match: (pathname) => pathname === '/campanha/assessores',
@@ -225,7 +223,7 @@ const pathRules: PathRule[] = [
   },
   {
     match: (pathname) => /^\/campanha\/organizacoes\/[^/]+$/.test(pathname),
-    resolve: () => sectionOnly(campaignPageChromeCatalog.organizacoes.title),
+    resolve: () => null,
   },
   {
     match: (pathname) => pathname === '/campanha/organizacoes',
diff --git a/tests/e2e/campaignZoneMap.e2e.spec.ts b/tests/e2e/campaignZoneMap.e2e.spec.ts
index fa70bd37..b0a07317 100644
--- a/tests/e2e/campaignZoneMap.e2e.spec.ts
+++ b/tests/e2e/campaignZoneMap.e2e.spec.ts
@@ -49,9 +49,7 @@ test('the dashboard map paints Salvador zone by zone and opens one', async ({ ca
   await expect(readout).toContainText(/Salvador — ZE \d+/)
 
   await readout.getByRole('link', { name: 'Abrir município' }).click()
-  // The slug is the assertion: the detail page's own <h1> reads the municipality
-  // ROW, which other specs rename, while the polygon's name comes from the
-  // static catalog.
+  // B145: entity identity lives in the shell header, not a body h1.
   await expect(page).toHaveURL(/\/campanha\/municipios\/salvador-ze-\d+$/)
-  await expect(page.getByRole('heading', { level: 1 })).toBeVisible()
+  await expect(page.locator('[data-slot="campaign-page-chrome-title"]')).toBeVisible()
 })
diff --git a/tests/unit/campaignPageChrome.unit.spec.ts b/tests/unit/campaignPageChrome.unit.spec.ts
index 93b257a4..ce4ef71f 100644
--- a/tests/unit/campaignPageChrome.unit.spec.ts
+++ b/tests/unit/campaignPageChrome.unit.spec.ts
@@ -21,10 +21,13 @@ describe('campaignPageChrome', () => {
     })
   })
 
-  it('resolves detail pages with section title only', () => {
-    expect(resolveCampaignPageChrome('/campanha/municipios/cairu', 'coordinator')).toEqual({
-      title: 'Municípios',
-    })
+  it('returns null for entity detail pages (chrome set per route)', () => {
+    expect(resolveCampaignPageChrome('/campanha/municipios/cairu', 'coordinator')).toBeNull()
+    expect(resolveCampaignPageChrome('/campanha/liderancas/42', 'advisor')).toBeNull()
+    expect(resolveCampaignPageChrome('/campanha/atividades/foo', 'coordinator')).toBeNull()
+  })
+
+  it('keeps section title on parallel municipio v2 route (B147 soft-dep)', () => {
     expect(resolveCampaignPageChrome('/campanha/municipio/cairu/v2', 'coordinator')).toEqual({
       title: 'Municípios',
     })