From 8e431bd8769f0d5447f3d644a3ea552ecbb14eba Mon Sep 17 00:00:00 2001
From: Francisco Solla <fsolla@pm.me>
Date: Sat, 19 Sep 2026 23:56:25 -0300
Subject: [PATCH] =?UTF-8?q?feat(reels):=20navega=C3=A7=C3=A3o=20vis=C3=ADv?=
 =?UTF-8?q?el,=20trilho=20de=20comando=20e=20cena=20profile=20na=20skill?=
 =?UTF-8?q?=20de=20reels?=
MIME-Version: 1.0
Content-Type: text/plain; charset=UTF-8
Content-Transfer-Encoding: 8bit

- captura: swipe de toque real, scrollIntoView suave visível, upload de foto
  (fixture.photo) e cursor centralizado na origem
- shot list: bloco graphics (hook/cta/profile/cover) como fonte da mensagem,
  badge de rótulo e distance do swipe validados
- superfície: port do design revisado (trilho de comando + cap, hook com
  pattern/coração, CTA com punho, capa) e cena nova profile (avatar IG/WA)
- reel foto-de-perfil draft (8 cenas, 30,2s) + fixture sintética sem PII
- testes unit do schema e changelog da evolução
---
 .agents/skills/reels-tutoriais/SKILL.md       |   30 +-
 .../2026-09-19-reels-tutoriais-evolucao.md    |    1 +
 ...ls-tutoriais-foto-de-perfil-ui-design.html | 1544 +++++++++++++++++
 scripts/build-reel.mjs                        |   63 +-
 scripts/lib/campaignKitAssets.mjs             |   43 +-
 scripts/lib/reelCapture.mjs                   |  132 +-
 scripts/lib/reelShotList.mjs                  |  133 +-
 scripts/lib/reelTemplates.mjs                 |  307 ++--
 scripts/reels/fixtures/profile-photo.png      |  Bin 0 -> 75680 bytes
 scripts/reels/shot-lists/cards.json           |   23 +
 scripts/reels/shot-lists/foto-de-perfil.json  |  179 ++
 tests/unit/reelShotList.unit.spec.ts          |  180 ++
 12 files changed, 2481 insertions(+), 154 deletions(-)
 create mode 100644 docs/changelog/2026-09-19-reels-tutoriais-evolucao.md
 create mode 100644 docs/plans/reels-tutoriais-foto-de-perfil-ui-design.html
 create mode 100644 scripts/reels/fixtures/profile-photo.png
 create mode 100644 scripts/reels/shot-lists/foto-de-perfil.json

diff --git a/.agents/skills/reels-tutoriais/SKILL.md b/.agents/skills/reels-tutoriais/SKILL.md
index c6499f9c..deb32c4d 100644
--- a/.agents/skills/reels-tutoriais/SKILL.md
+++ b/.agents/skills/reels-tutoriais/SKILL.md
@@ -57,7 +57,7 @@ pnpm reels:build <slug> [--audio]
     └─ captura: Chromium mobile (360×640 @3x = 1080×1920 nativo)
          ├─ cursor sintético + halo amarelo no alvo do clique
          └─ screencast com timestamps de parede (sem drift) → frames JPEG
-              └─ assets: legendas/etiqueta em PNG transparente + capa.png
+              └─ assets: trilho de comando/cap em PNG transparente + capa.png
                    └─ clipes por cena: zoompan (do log de cliques) + overlay
                         └─ concat H.264/yuv420p 30fps
                              ├─ transcrição SEMPRE: narracao.srt + roteiro.md
@@ -81,13 +81,24 @@ pnpm reels:tts:setup                   # venv do edge-tts (só para --audio)
 ## Contrato do shot list
 
 `scripts/reels/shot-lists/<slug>.json` é **versionado** e é a fonte única da
-verdade. A primeira cena é o `hook`, a última é o `cta` (gráficas) e no meio
-ficam as cenas de captura com `badge` (etiqueta de passo), `caption` (legenda
-queimada), `setup` (preparo invisível, ex. `scrollIntoView`) e `steps`
-(`click`, `fill`, `waitFor`, `download`). O `fixture.cardName` é fictício
+verdade. A primeira cena é o `hook`, a última é o `cta` (gráficas); o meio
+pode ter mais gráficas (ex. `profile`, a ponte para Instagram/WhatsApp) e as
+cenas de captura com `badge` (passo `n/total` ou pílula de rótulo, ex.
+`COMECE`), `caption` (o comando do trilho), `setup` (preparo invisível, ex.
+`scrollIntoView`) e `steps` (`click`, `fill`, `waitFor`, `download`, `upload`,
+`scrollIntoView`, `swipe`). O `upload` clica no alvo visível (ex. “Escolher
+foto”) e envia o arquivo de `fixture.photo` (ou do `value` do passo) pelo
+seletor de arquivo do navegador; o `swipe` arrasta o track mobile com toque
+real (`distance` em px). `fixture.cardName` e `fixture.photo` são fictícios
 (zero PII de terceiros). Qualquer ajuste de roteiro, texto, ordem, ritmo ou
 alvo de clique é feito **aqui** — nunca no MP4.
 
+A copy das cenas gráficas e da capa vive no bloco `graphics` do shot list
+(`hook`, `cta`, `profile` e `cover`, cada um com `eyebrow`, `headlineLines`,
+`accentIndex`, `sub`/`tag`/`actionLines`/`url`/`instruction`/`apps` conforme o
+template): o template carrega a estrutura, o reel carrega a mensagem — nenhum
+texto temático fica hardcoded no renderer.
+
 A fala de cada cena vive **no shot list**, no campo `narration` (opcional, até
 600 caracteres): as cenas de captura caem no texto da própria `caption` quando
 ele falta (os espaços autorais são preservados), e cenas gráficas sem
@@ -148,9 +159,12 @@ sem) e então mostre os artefatos e o resumo (duração, cenas, hash). Depois:
 
 ## Design
 
-A superfície gráfica (hook, legenda, etiqueta de passo, cursor/halo, capa,
-safe zone) vem do artefato aprovado `docs/plans/reels-tutoriais-ui-design.html`
-+ assets; o port é classe-a-classe em `scripts/lib/reelTemplates.mjs`. O
+A superfície gráfica (hook, cap de marca, trilho de comando, cursor/halo,
+capa, cena `profile`, safe zone) vem dos artefatos aprovados
+`docs/plans/reels-tutoriais-ui-design.html` (família) e
+`docs/plans/reels-tutoriais-foto-de-perfil-ui-design.html` (revisão: trilho no
+topo em vez de legenda no centro, copy por reel, ilustrações do kit, ponte
+para o perfil); o port é classe-a-classe em `scripts/lib/reelTemplates.mjs`. O
 `designer` é dono da estrutura visual — não improvise layout.
 
 ## Marca oficial (kit 1313)
diff --git a/docs/changelog/2026-09-19-reels-tutoriais-evolucao.md b/docs/changelog/2026-09-19-reels-tutoriais-evolucao.md
new file mode 100644
index 00000000..8869a15c
--- /dev/null
+++ b/docs/changelog/2026-09-19-reels-tutoriais-evolucao.md
@@ -0,0 +1 @@
+**Skill `reels-tutoriais` — navegação visível, trilho de comando, cena `profile` e copy por reel (2026-09-19):** evolução pedida no gate do reel `foto-de-perfil` (rascunho, **não aprovado para publicação**). O shot list ganha `upload` (envia `fixture.photo` pelo seletor de arquivo clicando no alvo visível, ex. “Escolher foto”), `swipe` (arrasto de toque real no track mobile, com hold antes do `touchEnd` para não voar além do snap) e `scrollIntoView` visível com rolagem suave (o `setup` continua instantâneo e invisível — sem teletransporte na tela); `badge` aceita pílula de rótulo (`COMECE`) além de `n/total`; e todo o texto das cenas gráficas/capa migra para o bloco `graphics` do shot list (`hook`, `cta`, `profile`, `cover` — `eyebrow`, `headlineLines`, `accentIndex`, `sub`/`tag`/`actionLines`/`url`/`instruction`/`apps`), com a normalização fail-closed e cobertura unit correspondente. O capture agora centra o cursor sintético na origem e a superfície gráfica foi re-portada do design revisado (`docs/plans/reels-tutoriais-foto-de-perfil-ui-design.html`): sai a legenda preta central e entram o cap de marca (topo) + trilho de comando único em y88 (`1/4`…`4/4` + ação curta), o hook com pattern/coração oficiais, o CTA com o punho e a cena nova `profile` (~4s, animação CSS) que leva a arte baixada para o avatar do Instagram e do WhatsApp — nenhuma estrela solta como logo de canto e nenhum lockup recriado; o leitor de assets virou `readImageDataUris` (kit + moldura/fixture do reel). O `cards.json` recebeu o mesmo bloco `graphics` (o reel cards adota a superfície nova no próximo build). Verificação: `pnpm lint`, `pnpm typecheck` e `pnpm test:unit` verdes (4.202 unit; novos casos de `graphics`, `badge` de rótulo, `swipe` e cena `profile`). Sem mudança no site público/Payload, sem schema/migration/Consent; a mídia do pacote segue gitignored.
diff --git a/docs/plans/reels-tutoriais-foto-de-perfil-ui-design.html b/docs/plans/reels-tutoriais-foto-de-perfil-ui-design.html
new file mode 100644
index 00000000..186d02fd
--- /dev/null
+++ b/docs/plans/reels-tutoriais-foto-de-perfil-ui-design.html
@@ -0,0 +1,1544 @@
+<!doctype html>
+<html lang="pt-BR" data-theme="campaign-site">
+  <head>
+    <meta charset="utf-8" />
+    <meta name="viewport" content="width=device-width, initial-scale=1" />
+    <script src="https://cdn.jsdelivr.net/npm/@tailwindcss/browser@4"></script>
+    <title>Design revisado — Reel foto de perfil</title>
+    <style type="text/tailwindcss">
+      @theme inline {
+        --font-sans: Inter, ui-sans-serif, system-ui, sans-serif;
+        --color-background: var(--cream);
+        --color-foreground: #111111;
+        --color-primary: var(--red);
+        --color-primary-foreground: #ffffff;
+        --color-muted: #ebe9e9;
+        --color-muted-foreground: #6c615e;
+        --color-border: rgb(0 0 0 / 12%);
+      }
+    </style>
+    <style>
+      @font-face {
+        font-family: ArtifactBrexter;
+        src: url('../../src/app/(frontend)/fonts/Brexter-Bold.ttf') format('truetype');
+        font-weight: 700;
+        font-display: swap;
+      }
+      :root {
+        --red: #e4102f;
+        --blue: #184e92;
+        --yellow: #ffeb00;
+        --green: #009647;
+        --cream: #fff8f2;
+        --ink: #111111;
+        --muted: #6c615e;
+        --line: rgb(0 0 0 / 12%);
+        --shadow: 0 22px 62px rgb(71 19 14 / 18%);
+      }
+      * {
+        box-sizing: border-box;
+      }
+      body {
+        margin: 0;
+        font-family: Inter, ui-sans-serif, system-ui, sans-serif;
+      }
+      .artifact-grid {
+        background-color: #ebe9e9;
+        background-image: radial-gradient(rgb(71 19 14 / 10%) 0.7px, transparent 0.7px);
+        background-size: 18px 18px;
+      }
+      .brexter {
+        font-family: ArtifactBrexter, Impact, Haettenschweiler, 'Arial Narrow Bold', sans-serif;
+        font-weight: 700;
+        text-transform: uppercase;
+      }
+      .reel-frame {
+        position: relative;
+        width: 360px;
+        height: 640px;
+        flex: 0 0 360px;
+        overflow: hidden;
+        border-radius: 22px;
+        background: var(--cream);
+        box-shadow: var(--shadow);
+        border: 1px solid rgb(0 0 0 / 14%);
+      }
+      .kit-asset {
+        display: block;
+        height: auto;
+        object-fit: contain;
+      }
+      .pattern-wash {
+        position: absolute;
+        inset: 0 0 auto;
+        width: 360px;
+        height: 540px;
+        object-fit: cover;
+        object-position: top center;
+        opacity: 0.16;
+        pointer-events: none;
+      }
+      .official-mark {
+        position: absolute;
+        display: block;
+        height: auto;
+      }
+
+      /* Revised capture chrome — one quiet rail, never a central caption card. */
+      .capture-brand-cap {
+        position: absolute;
+        z-index: 20;
+        inset: 0 0 auto;
+        height: 38px;
+        background: linear-gradient(90deg, var(--red) 0 78%, var(--blue) 100%);
+        border-bottom: 2px solid var(--yellow);
+        box-shadow: 0 4px 12px rgb(0 0 0 / 14%);
+      }
+      .capture-brand-cap img {
+        position: absolute;
+        right: 16px;
+        top: 7px;
+        width: 86px;
+        height: auto;
+      }
+      .command-rail {
+        position: absolute;
+        z-index: 24;
+        left: 16px;
+        top: 88px;
+        width: 328px;
+        min-height: 50px;
+        display: grid;
+        grid-template-columns: auto minmax(0, 1fr);
+        align-items: center;
+        gap: 10px;
+        padding: 8px 12px 8px 8px;
+        border: 1px solid rgb(0 0 0 / 10%);
+        border-left: 4px solid var(--red);
+        border-radius: 12px;
+        background: rgb(255 255 255 / 96%);
+        box-shadow: 0 8px 24px rgb(0 0 0 / 18%);
+        color: var(--ink);
+      }
+      .step-badge {
+        display: grid;
+        width: 34px;
+        height: 34px;
+        place-items: center;
+        border-radius: 50%;
+        background: var(--yellow);
+        color: #000;
+        font-size: 11px;
+        font-weight: 900;
+        line-height: 1;
+        box-shadow: inset 0 0 0 1px rgb(0 0 0 / 8%);
+      }
+      .step-badge--label {
+        width: auto;
+        min-width: 70px;
+        border-radius: 999px;
+        padding: 0 10px;
+      }
+      .command-copy {
+        margin: 0;
+        max-width: 258px;
+        font-size: 12.5px;
+        font-weight: 750;
+        line-height: 1.2;
+        letter-spacing: -0.01em;
+      }
+      .command-copy strong {
+        color: #a21c1c;
+        font-weight: 900;
+      }
+      .site-mock {
+        position: absolute;
+        inset: 0;
+        overflow: hidden;
+        background: #fffaf6;
+        color: #171717;
+      }
+      .site-header {
+        height: 56px;
+        background: #a21c1c;
+      }
+      .site-copy {
+        position: absolute;
+        top: 158px;
+        left: 24px;
+        right: 24px;
+        text-align: center;
+      }
+      .site-gallery {
+        position: absolute;
+        top: 285px;
+        left: 22px;
+        display: flex;
+        gap: 14px;
+        width: 540px;
+      }
+      .site-tile {
+        width: 246px;
+        padding: 10px;
+        border-radius: 16px;
+        background: #fff;
+        border: 1px solid var(--line);
+      }
+      .site-drawer {
+        position: absolute;
+        inset: 58px 0 0;
+        border-radius: 22px 22px 0 0;
+        background: #fff;
+        box-shadow: 0 -12px 40px rgb(0 0 0 / 18%);
+      }
+      .card-preview {
+        position: relative;
+        overflow: hidden;
+        background: #dfe9f0;
+      }
+      .card-preview > img:first-child {
+        width: 100%;
+        height: 100%;
+        object-fit: cover;
+      }
+      .card-preview > img:last-child {
+        position: absolute;
+        inset: 0;
+        width: 100%;
+        height: 100%;
+        object-fit: fill;
+      }
+
+      /* Graphic scene: hook. */
+      .hook-scene {
+        background: linear-gradient(156deg, var(--red) 0 68%, var(--blue) 145%);
+      }
+      .hook-illustration {
+        position: absolute;
+        right: -30px;
+        top: 58px;
+        width: 154px;
+        opacity: 0.98;
+      }
+      .hook-copy {
+        position: absolute;
+        left: 22px;
+        right: 20px;
+        top: 94px;
+        color: #fff;
+      }
+      .hook-eyebrow {
+        display: inline-flex;
+        border-radius: 999px;
+        padding: 6px 12px;
+        background: var(--yellow);
+        color: #000;
+        font-size: 10.5px;
+        font-weight: 900;
+        letter-spacing: 0.06em;
+      }
+      .hook-title {
+        width: 310px;
+        margin: 24px 0 0;
+        font-size: 40px;
+        line-height: 0.88;
+        letter-spacing: -0.035em;
+      }
+      .hook-sub {
+        width: 205px;
+        margin: 20px 0 0;
+        font-size: 14px;
+        line-height: 1.3;
+        font-weight: 650;
+      }
+
+      /* Graphic scene: profile handoff. Class names are the port contract. */
+      .profile-scene {
+        background: linear-gradient(180deg, #fff8f2 0%, #fff 72%, #f3f6fb 100%);
+      }
+      .profile-scene::before {
+        content: '';
+        position: absolute;
+        inset: 0 0 auto;
+        height: 64px;
+        background: var(--red);
+        border-bottom: 4px solid var(--yellow);
+      }
+      .profile-brand {
+        position: absolute;
+        z-index: 3;
+        right: 18px;
+        top: 16px;
+        width: 95px;
+      }
+      .profile-heading {
+        position: absolute;
+        z-index: 3;
+        left: 22px;
+        right: 22px;
+        top: 88px;
+        text-align: center;
+      }
+      .profile-eyebrow {
+        color: var(--red);
+        font-size: 10px;
+        font-weight: 900;
+        letter-spacing: 0.12em;
+        text-transform: uppercase;
+      }
+      .profile-title {
+        margin-top: 5px;
+        color: var(--blue);
+        font-size: 27px;
+        line-height: 0.92;
+        letter-spacing: -0.02em;
+      }
+      .profile-phones {
+        position: absolute;
+        left: 18px;
+        right: 18px;
+        top: 176px;
+        display: grid;
+        grid-template-columns: 1fr 1fr;
+        gap: 16px;
+      }
+      .profile-phone {
+        position: relative;
+        height: 226px;
+        overflow: hidden;
+        border: 1px solid rgb(0 0 0 / 12%);
+        border-radius: 22px;
+        background: #fff;
+        box-shadow: 0 12px 30px rgb(24 78 146 / 13%);
+      }
+      .profile-phone__top {
+        height: 38px;
+        display: flex;
+        align-items: center;
+        justify-content: center;
+        border-bottom: 1px solid var(--line);
+        font-size: 11px;
+        font-weight: 850;
+      }
+      .profile-phone--ig .profile-phone__top {
+        color: #9d174d;
+      }
+      .profile-phone--wa .profile-phone__top {
+        color: #087a3f;
+      }
+      .profile-avatar-shell {
+        position: absolute;
+        left: 50%;
+        top: 58px;
+        width: 82px;
+        height: 82px;
+        transform: translateX(-50%);
+        border-radius: 50%;
+        padding: 4px;
+        background: linear-gradient(135deg, var(--red), var(--yellow), var(--green));
+      }
+      .profile-phone--wa .profile-avatar-shell {
+        background: #d9f6e5;
+      }
+      .profile-avatar {
+        position: relative;
+        width: 100%;
+        height: 100%;
+        overflow: hidden;
+        border: 3px solid #fff;
+        border-radius: 50%;
+        background: #e7eaee;
+      }
+      .profile-avatar img {
+        width: 100%;
+        height: 100%;
+        object-fit: cover;
+        filter: saturate(0.72);
+        opacity: 0.58;
+      }
+      .profile-handle {
+        position: absolute;
+        left: 12px;
+        right: 12px;
+        top: 151px;
+        text-align: center;
+        font-size: 10px;
+        font-weight: 850;
+      }
+      .profile-lines {
+        position: absolute;
+        left: 34px;
+        right: 34px;
+        top: 172px;
+        display: grid;
+        gap: 6px;
+      }
+      .profile-lines span {
+        height: 5px;
+        border-radius: 999px;
+        background: #e7e7e7;
+      }
+      .profile-lines span:last-child {
+        margin-inline: 11px;
+      }
+      .profile-card {
+        position: absolute;
+        z-index: 10;
+        left: 145px;
+        top: 330px;
+        width: 70px;
+        height: 70px;
+        overflow: hidden;
+        border: 3px solid #fff;
+        border-radius: 12px;
+        background: #dfe9f0;
+        box-shadow: 0 10px 24px rgb(0 0 0 / 24%);
+        opacity: 0;
+      }
+      .profile-card__photo {
+        width: 100%;
+        height: 100%;
+        object-fit: cover;
+      }
+      .profile-card__frame {
+        position: absolute;
+        inset: 0;
+        width: 100%;
+        height: 100%;
+      }
+      .profile-check {
+        position: absolute;
+        z-index: 12;
+        top: 344px;
+        display: grid;
+        width: 28px;
+        height: 28px;
+        place-items: center;
+        border: 3px solid #fff;
+        border-radius: 50%;
+        background: var(--green);
+        color: #fff;
+        font-size: 15px;
+        font-weight: 900;
+        opacity: 0;
+        transform: scale(0.65);
+      }
+      .profile-check--ig {
+        left: 118px;
+      }
+      .profile-check--wa {
+        right: 34px;
+      }
+      .profile-footnote {
+        position: absolute;
+        left: 22px;
+        right: 22px;
+        top: 370px;
+        text-align: center;
+        color: var(--blue);
+        font-size: 11px;
+        font-weight: 800;
+      }
+
+      @keyframes profile-heading-in {
+        0% {
+          opacity: 0;
+          transform: translateY(12px);
+        }
+        100% {
+          opacity: 1;
+          transform: translateY(0);
+        }
+      }
+      @keyframes profile-phones-in {
+        0% {
+          opacity: 0;
+          transform: translateY(20px);
+        }
+        100% {
+          opacity: 1;
+          transform: translateY(0);
+        }
+      }
+      @keyframes profile-to-instagram {
+        0%,
+        12% {
+          opacity: 0;
+          transform: translate(0, 12px) scale(0.88);
+          border-radius: 12px;
+        }
+        24% {
+          opacity: 1;
+          transform: translate(0, 0) scale(1);
+          border-radius: 12px;
+        }
+        62%,
+        100% {
+          opacity: 1;
+          transform: translate(-87px, -100px) scale(1.06);
+          border-radius: 50%;
+        }
+      }
+      @keyframes profile-to-whatsapp {
+        0%,
+        46% {
+          opacity: 0;
+          transform: translate(0, 12px) scale(0.88);
+          border-radius: 12px;
+        }
+        58% {
+          opacity: 1;
+          transform: translate(0, 0) scale(1);
+          border-radius: 12px;
+        }
+        88%,
+        100% {
+          opacity: 1;
+          transform: translate(87px, -100px) scale(1.06);
+          border-radius: 50%;
+        }
+      }
+      @keyframes profile-check-in {
+        0%,
+        78% {
+          opacity: 0;
+          transform: scale(0.65);
+        }
+        88% {
+          opacity: 1;
+          transform: scale(1.15);
+        }
+        100% {
+          opacity: 1;
+          transform: scale(1);
+        }
+      }
+      @keyframes profile-done-pulse {
+        0%,
+        85%,
+        100% {
+          box-shadow: 0 12px 30px rgb(24 78 146 / 13%);
+        }
+        92% {
+          box-shadow:
+            0 0 0 4px rgb(255 235 0 / 65%),
+            0 12px 30px rgb(24 78 146 / 13%);
+        }
+      }
+      .play .profile-heading {
+        animation: profile-heading-in 0.42s cubic-bezier(0.2, 0.7, 0.2, 1) both;
+      }
+      .play .profile-phones {
+        animation: profile-phones-in 0.5s cubic-bezier(0.2, 0.7, 0.2, 1) 0.3s both;
+      }
+      .play .profile-card--ig {
+        animation: profile-to-instagram 2.15s cubic-bezier(0.2, 0.7, 0.2, 1) 0.55s both;
+      }
+      .play .profile-card--wa {
+        animation: profile-to-whatsapp 2.9s cubic-bezier(0.2, 0.7, 0.2, 1) 0.55s both;
+      }
+      .play .profile-check {
+        animation: profile-check-in 3.35s cubic-bezier(0.2, 0.8, 0.2, 1) 0.35s both;
+      }
+      .play .profile-phone {
+        animation: profile-done-pulse 4s ease-out both;
+      }
+
+      /* Graphic scene: CTA. */
+      .cta-scene {
+        background: var(--cream);
+      }
+      .cta-red {
+        position: absolute;
+        inset: 0 0 auto;
+        height: 306px;
+        overflow: hidden;
+        background: var(--red);
+      }
+      .cta-punho {
+        position: absolute;
+        left: -38px;
+        top: 42px;
+        width: 180px;
+        opacity: 0.98;
+      }
+      .cta-copy {
+        position: absolute;
+        left: 132px;
+        right: 20px;
+        top: 90px;
+        color: #fff;
+        text-align: left;
+      }
+      .cta-copy p {
+        margin: 0;
+        color: var(--yellow);
+        font-size: 10px;
+        font-weight: 900;
+        letter-spacing: 0.1em;
+        text-transform: uppercase;
+      }
+      .cta-copy h3 {
+        margin: 10px 0 0;
+        font-size: 36px;
+        line-height: 0.88;
+        letter-spacing: -0.025em;
+      }
+      .cta-card {
+        position: absolute;
+        left: 22px;
+        right: 22px;
+        top: 328px;
+        padding: 20px 18px;
+        border: 1px solid var(--line);
+        border-radius: 18px;
+        background: #fff;
+        text-align: center;
+        box-shadow: 0 14px 36px rgb(71 19 14 / 14%);
+      }
+      .cta-card__eyebrow {
+        color: var(--red);
+        font-size: 10px;
+        font-weight: 900;
+        letter-spacing: 0.1em;
+        text-transform: uppercase;
+      }
+      .cta-card__action {
+        margin-top: 5px;
+        color: var(--blue);
+        font-size: 29px;
+        line-height: 0.95;
+      }
+      .cta-card__sub {
+        margin-top: 8px;
+        color: var(--muted);
+        font-size: 11px;
+        line-height: 1.35;
+      }
+      .cta-url {
+        position: absolute;
+        left: 22px;
+        bottom: 30px;
+        color: var(--blue);
+        font-size: 10px;
+        font-weight: 800;
+      }
+
+      /* Cover. */
+      .cover-scene {
+        background: linear-gradient(156deg, var(--red) 0 72%, var(--blue) 155%);
+      }
+      .cover-copy {
+        position: absolute;
+        left: 24px;
+        right: 20px;
+        top: 132px;
+        color: #fff;
+      }
+      .cover-copy h3 {
+        margin: 24px 0 0;
+        font-size: 44px;
+        line-height: 0.86;
+        letter-spacing: -0.035em;
+      }
+      .cover-copy p {
+        width: 232px;
+        margin: 20px 0 0;
+        font-size: 13px;
+        line-height: 1.3;
+        font-weight: 650;
+      }
+
+      @media (max-width: 760px) {
+        .reel-frame {
+          transform-origin: top left;
+        }
+      }
+      @media (prefers-reduced-motion: reduce) {
+        .play * {
+          animation-duration: 0.01ms !important;
+          animation-delay: 0ms !important;
+        }
+      }
+    </style>
+  </head>
+  <body class="artifact-grid min-h-screen text-foreground antialiased">
+    <main class="mx-auto max-w-[1500px] px-4 py-10 md:px-8 md:py-14">
+      <header class="max-w-5xl">
+        <div class="flex flex-wrap gap-2">
+          <span class="rounded-full bg-(--red) px-3 py-1 text-xs font-bold text-white"
+            >REVISÃO DO GATE</span
+          >
+          <span class="rounded-full border border-black/10 bg-white px-3 py-1 text-xs font-semibold"
+            >foto-de-perfil</span
+          >
+          <span class="rounded-full border border-black/10 bg-white px-3 py-1 text-xs font-semibold"
+            >360 × 640 CSS · @3x</span
+          >
+          <span class="rounded-full border border-black/10 bg-white px-3 py-1 text-xs font-semibold"
+            >8 cenas · ~25s</span
+          >
+        </div>
+        <h1 class="mt-5 text-3xl font-semibold tracking-tight md:text-4xl">
+          A tela não salta: ela conduz.
+        </h1>
+        <p class="mt-3 max-w-4xl text-sm leading-6 text-muted-foreground">
+          Extensão do design aprovado da família em <code>reels-tutoriais-ui-design.html</code>.
+          Esta revisão troca a abertura genérica por copy de foto de perfil, mostra a chegada à
+          home, o scroll e o swipe da galeria, cria uma ponte visual até Instagram/WhatsApp e reduz
+          os comandos a um único trilho no topo. Nenhum lockup foi redesenhado: marca e ilustrações
+          vêm do kit oficial.
+        </p>
+        <nav class="mt-5 flex flex-wrap gap-2 text-xs font-semibold">
+          <a href="#keyframes" class="rounded-full bg-white px-3 py-2 ring-1 ring-black/10"
+            >Frames-chave</a
+          >
+          <a href="#sequencia" class="rounded-full bg-white px-3 py-2 ring-1 ring-black/10"
+            >8 cenas</a
+          >
+          <a href="#profile-spec" class="rounded-full bg-white px-3 py-2 ring-1 ring-black/10"
+            >Cena profile</a
+          >
+          <a href="#copy" class="rounded-full bg-white px-3 py-2 ring-1 ring-black/10"
+            >Copy variável</a
+          >
+          <a href="#port" class="rounded-full bg-white px-3 py-2 ring-1 ring-black/10"
+            >Port classe-a-classe</a
+          >
+          <a href="#aceite" class="rounded-full bg-white px-3 py-2 ring-1 ring-black/10"
+            >Aceite visual</a
+          >
+        </nav>
+      </header>
+
+      <section id="keyframes" class="mt-16" aria-labelledby="keyframes-title">
+        <p class="text-xs font-black tracking-wider text-(--red)">01 · SUPERFÍCIE REVISADA</p>
+        <h2 id="keyframes-title" class="mt-1 text-2xl font-semibold tracking-tight">
+          Quatro frames que definem o reel
+        </h2>
+        <p class="mt-2 max-w-3xl text-sm leading-6 text-muted-foreground">
+          Hook e fechamento usam ilustrações oficiais em escala grande, nunca uma estrela solta como
+          selo. A captura mantém o produto visível. A cena profile conclui o trabalho que o site
+          começou.
+        </p>
+        <div class="mt-7 flex gap-8 overflow-x-auto pb-8">
+          <!-- HOOK -->
+          <article class="w-[360px] shrink-0">
+            <div class="mb-3 flex items-end justify-between">
+              <div>
+                <p class="text-sm font-bold">01 · Hook</p>
+                <p class="text-xs text-muted-foreground">0–2,6s</p>
+              </div>
+              <span class="rounded-full bg-black px-2 py-1 text-[10px] font-bold text-white"
+                >GRÁFICA</span
+              >
+            </div>
+            <div class="reel-frame hook-scene">
+              <img class="pattern-wash" src="../../public/campaign-kit/pattern-shapes.png" alt="" />
+              <img
+                class="kit-asset hook-illustration"
+                src="../../public/campaign-kit/coração.png"
+                alt="Ilustração oficial de coração com pulso"
+              />
+              <div class="hook-copy">
+                <span class="hook-eyebrow">TUTORIAL · FOTO DE PERFIL</span>
+                <h3 class="brexter hook-title">
+                  Sua foto<br />com a moldura<br /><span style="color: var(--yellow)"
+                    >do Solla.</span
+                  >
+                </h3>
+                <p class="hook-sub">
+                  Veja como fazer pelo celular e usar no Instagram ou WhatsApp.
+                </p>
+              </div>
+              <img
+                class="official-mark"
+                style="left: 204px; top: 498px; width: 134px"
+                src="../../public/campaign-kit/marca-negativa-completa.png"
+                alt="Jorge Solla 1313 — Mais Saúde, Mais Futuro"
+              />
+            </div>
+            <p class="mt-3 text-xs leading-5 text-muted-foreground">
+              <strong class="text-foreground">Correção:</strong> o tema aparece na primeira frase.
+              Pattern + coração são ilustrações do kit; a única assinatura é a marca completa
+              oficial.
+            </p>
+          </article>
+
+          <!-- CAPTURE -->
+          <article class="w-[360px] shrink-0">
+            <div class="mb-3 flex items-end justify-between">
+              <div>
+                <p class="text-sm font-bold">03 · Galeria</p>
+                <p class="text-xs text-muted-foreground">swipe → tile → drawer</p>
+              </div>
+              <span class="rounded-full bg-(--yellow) px-2 py-1 text-[10px] font-black"
+                >CAPTURA</span
+              >
+            </div>
+            <div class="reel-frame">
+              <div class="site-mock">
+                <div class="site-header"></div>
+                <div class="site-copy">
+                  <p
+                    style="
+                      margin: 0;
+                      color: #a21c1c;
+                      font-size: 10px;
+                      font-weight: 900;
+                      letter-spacing: 0.1em;
+                    "
+                  >
+                    FAÇA PARTE
+                  </p>
+                  <h3 style="margin: 4px 0 0; font-size: 24px; line-height: 1; font-weight: 900">
+                    Mostre que você<br />está com Solla
+                  </h3>
+                  <p
+                    style="
+                      margin: 8px auto 0;
+                      max-width: 290px;
+                      color: #6c615e;
+                      font-size: 12px;
+                      line-height: 1.35;
+                    "
+                  >
+                    Escolha um modelo, coloque seu nome ou sua foto e baixe seu card.
+                  </p>
+                </div>
+                <div class="site-gallery" style="transform: translateX(-204px)">
+                  <div class="site-tile">
+                    <div style="height: 200px; border-radius: 10px; background: #d7d3d0"></div>
+                    <p
+                      style="
+                        margin: 10px 0 2px;
+                        text-align: center;
+                        font-size: 13px;
+                        font-weight: 800;
+                      "
+                    >
+                      Card com seu nome
+                    </p>
+                  </div>
+                  <div class="site-tile" style="box-shadow: 0 0 0 3px var(--yellow)">
+                    <div class="card-preview" style="height: 200px; border-radius: 10px">
+                      <img
+                        src="../../scripts/reels/fixtures/profile-photo.png"
+                        alt="Foto ilustrada de exemplo"
+                      />
+                      <img src="../../public/cards/photo-square-frame.png" alt="" />
+                    </div>
+                    <p
+                      style="
+                        margin: 10px 0 2px;
+                        text-align: center;
+                        font-size: 13px;
+                        font-weight: 900;
+                      "
+                    >
+                      Moldura quadrada
+                    </p>
+                  </div>
+                </div>
+              </div>
+              <div class="capture-brand-cap">
+                <img
+                  src="../../public/campaign-kit/jorge-solla-negativo.png"
+                  alt="Jorge Solla — Deputado Federal"
+                />
+              </div>
+              <div class="command-rail">
+                <span class="step-badge">1/4</span>
+                <p class="command-copy">Deslize e toque em <strong>“Moldura quadrada”</strong>.</p>
+              </div>
+            </div>
+            <p class="mt-3 text-xs leading-5 text-muted-foreground">
+              <strong class="text-foreground">Correção:</strong> badge e comando viram um só trilho
+              a y=88. Sem caixa preta no centro; foto, moldura e botão permanecem descobertos.
+            </p>
+          </article>
+
+          <!-- PROFILE -->
+          <article class="w-[360px] shrink-0">
+            <div class="mb-3 flex items-end justify-between">
+              <div>
+                <p class="text-sm font-bold">07 · Profile</p>
+                <p class="text-xs text-muted-foreground">~4s · clique para repetir</p>
+              </div>
+              <button
+                id="play-profile"
+                class="rounded-full bg-(--blue) px-3 py-1 text-[10px] font-black text-white"
+              >
+                REPLAY
+              </button>
+            </div>
+            <div id="profile-demo" class="reel-frame profile-scene play">
+              <img
+                class="kit-asset profile-brand"
+                src="../../public/campaign-kit/jorge-solla-negativo.png"
+                alt="Jorge Solla — Deputado Federal"
+              />
+              <div class="profile-heading">
+                <p class="profile-eyebrow">PASSO FINAL</p>
+                <h3 class="brexter profile-title">Use a arte<br />no seu perfil.</h3>
+              </div>
+              <div class="profile-phones">
+                <div class="profile-phone profile-phone--ig">
+                  <div class="profile-phone__top">Instagram</div>
+                  <div class="profile-avatar-shell">
+                    <div class="profile-avatar">
+                      <img
+                        src="../../scripts/reels/fixtures/profile-photo.png"
+                        alt="Avatar anterior"
+                      />
+                    </div>
+                  </div>
+                  <p class="profile-handle">@seuperfil</p>
+                  <div class="profile-lines"><span></span><span></span></div>
+                </div>
+                <div class="profile-phone profile-phone--wa">
+                  <div class="profile-phone__top">WhatsApp</div>
+                  <div class="profile-avatar-shell">
+                    <div class="profile-avatar">
+                      <img
+                        src="../../scripts/reels/fixtures/profile-photo.png"
+                        alt="Avatar anterior"
+                      />
+                    </div>
+                  </div>
+                  <p class="profile-handle">Seu perfil</p>
+                  <div class="profile-lines"><span></span><span></span></div>
+                </div>
+              </div>
+              <div class="profile-card profile-card--ig" aria-hidden="true">
+                <img
+                  class="profile-card__photo"
+                  src="../../scripts/reels/fixtures/profile-photo.png"
+                  alt=""
+                /><img
+                  class="profile-card__frame"
+                  src="../../public/cards/photo-square-frame.png"
+                  alt=""
+                />
+              </div>
+              <div class="profile-card profile-card--wa" aria-hidden="true">
+                <img
+                  class="profile-card__photo"
+                  src="../../scripts/reels/fixtures/profile-photo.png"
+                  alt=""
+                /><img
+                  class="profile-card__frame"
+                  src="../../public/cards/photo-square-frame.png"
+                  alt=""
+                />
+              </div>
+              <span class="profile-check profile-check--ig">✓</span
+              ><span class="profile-check profile-check--wa">✓</span>
+              <p class="profile-footnote">Escolha a imagem baixada como nova foto de perfil.</p>
+            </div>
+            <p class="mt-3 text-xs leading-5 text-muted-foreground">
+              <strong class="text-foreground">Leitura:</strong> a própria arte baixada viaja para os
+              dois avatares. Mock genérico, sem rede e sem imitar telas proprietárias em detalhe.
+            </p>
+          </article>
+
+          <!-- CTA -->
+          <article class="w-[360px] shrink-0">
+            <div class="mb-3 flex items-end justify-between">
+              <div>
+                <p class="text-sm font-bold">08 · CTA</p>
+                <p class="text-xs text-muted-foreground">últimos 3s</p>
+              </div>
+              <span class="rounded-full bg-black px-2 py-1 text-[10px] font-bold text-white"
+                >GRÁFICA</span
+              >
+            </div>
+            <div class="reel-frame cta-scene">
+              <div class="cta-red">
+                <img
+                  class="kit-asset cta-punho"
+                  src="../../public/campaign-kit/punho.png"
+                  alt="Ilustração oficial de punho erguido"
+                />
+              </div>
+              <div class="cta-copy">
+                <p>AGORA É COM VOCÊ</p>
+                <h3 class="brexter">
+                  Troque sua foto.<br /><span style="color: var(--yellow)">Mostre seu apoio.</span>
+                </h3>
+              </div>
+              <div class="cta-card">
+                <p class="cta-card__eyebrow">FAÇA A SUA</p>
+                <p class="brexter cta-card__action">Acesse pelo<br />link na bio</p>
+                <p class="cta-card__sub">Escolha “Moldura quadrada”, coloque sua foto e baixe.</p>
+              </div>
+              <p class="cta-url">jorgesolla1313.com.br</p>
+              <img
+                class="official-mark"
+                style="right: 20px; top: 520px; width: 132px"
+                src="../../public/campaign-kit/marca-positiva-completa.png"
+                alt="Jorge Solla 1313 — Mais Saúde, Mais Futuro"
+              />
+            </div>
+            <p class="mt-3 text-xs leading-5 text-muted-foreground">
+              <strong class="text-foreground">Correção:</strong> o punho oficial é claramente
+              ilustração, não “logo de canto”. A marca completa positiva assina no fundo claro, sem
+              sombra ou alteração.
+            </p>
+          </article>
+        </div>
+      </section>
+
+      <section id="sequencia" class="mt-16" aria-labelledby="sequencia-title">
+        <p class="text-xs font-black tracking-wider text-(--red)">02 · ROTEIRO VISUAL</p>
+        <h2 id="sequencia-title" class="mt-1 text-2xl font-semibold tracking-tight">
+          Oito cenas, uma continuidade espacial
+        </h2>
+        <div class="mt-6 overflow-hidden rounded-2xl border border-black/10 bg-white">
+          <div class="overflow-x-auto">
+            <table class="w-full min-w-[1050px] border-collapse text-left text-sm">
+              <thead class="bg-[#ebe9e9]">
+                <tr>
+                  <th class="px-4 py-3">Cena</th>
+                  <th class="px-4 py-3">Duração</th>
+                  <th class="px-4 py-3">O que aparece</th>
+                  <th class="px-4 py-3">Movimento</th>
+                  <th class="px-4 py-3">Trilho de comando</th>
+                </tr>
+              </thead>
+              <tbody class="divide-y divide-black/10">
+                <tr>
+                  <td class="px-4 py-3 font-bold">1 · hook</td>
+                  <td class="px-4 py-3 font-mono text-xs">2,6s</td>
+                  <td class="px-4 py-3">Copy específica + coração + marca completa</td>
+                  <td class="px-4 py-3 text-muted-foreground">
+                    eyebrow .15s; título em 2 beats; coração deriva 8px
+                  </td>
+                  <td class="px-4 py-3 text-muted-foreground">não se aplica</td>
+                </tr>
+                <tr>
+                  <td class="px-4 py-3 font-bold">2 · entrada</td>
+                  <td class="px-4 py-3 font-mono text-xs">3,2s</td>
+                  <td class="px-4 py-3">topo real da home → seção #cards</td>
+                  <td class="px-4 py-3 text-muted-foreground">
+                    pausa 450ms; scroll suave 1,6s; repouso 700ms
+                  </td>
+                  <td class="px-4 py-3">
+                    <strong>COMECE</strong> · “Role até ‘Mostre que você está com Solla’.”
+                  </td>
+                </tr>
+                <tr>
+                  <td class="px-4 py-3 font-bold">3 · galeria</td>
+                  <td class="px-4 py-3 font-mono text-xs">4,0s</td>
+                  <td class="px-4 py-3">track mobile real + Moldura quadrada + drawer</td>
+                  <td class="px-4 py-3 text-muted-foreground">
+                    swipe 900ms; pausa; cursor chega; toque; drawer sobe
+                  </td>
+                  <td class="px-4 py-3">
+                    <strong>1/4</strong> · “Deslize e toque em ‘Moldura quadrada’.”
+                  </td>
+                </tr>
+                <tr>
+                  <td class="px-4 py-3 font-bold">4 · foto</td>
+                  <td class="px-4 py-3 font-mono text-xs">3,8s</td>
+                  <td class="px-4 py-3">Escolher foto → reveal dentro da moldura</td>
+                  <td class="px-4 py-3 text-muted-foreground">
+                    toque; 300ms de espera; crossfade da foto 450ms
+                  </td>
+                  <td class="px-4 py-3"><strong>2/4</strong> · “Escolha uma foto sua.”</td>
+                </tr>
+                <tr>
+                  <td class="px-4 py-3 font-bold">5 · criar</td>
+                  <td class="px-4 py-3 font-mono text-xs">2,4s</td>
+                  <td class="px-4 py-3">botão “Criar meu card” → resultado</td>
+                  <td class="px-4 py-3 text-muted-foreground">
+                    zoom 1→1,14; clique; release 500ms
+                  </td>
+                  <td class="px-4 py-3">
+                    <strong>3/4</strong> · “Confira e toque em ‘Criar meu card’.”
+                  </td>
+                </tr>
+                <tr>
+                  <td class="px-4 py-3 font-bold">6 · baixar</td>
+                  <td class="px-4 py-3 font-mono text-xs">2,0s</td>
+                  <td class="px-4 py-3">resultado + botão “Baixar meu card”</td>
+                  <td class="px-4 py-3 text-muted-foreground">cursor; toque; microcheck 350ms</td>
+                  <td class="px-4 py-3"><strong>4/4</strong> · “Baixe o card no celular.”</td>
+                </tr>
+                <tr>
+                  <td class="px-4 py-3 font-bold">7 · profile</td>
+                  <td class="px-4 py-3 font-mono text-xs">4,0s</td>
+                  <td class="px-4 py-3">mock Instagram + WhatsApp</td>
+                  <td class="px-4 py-3 text-muted-foreground">
+                    arte viaja ao Instagram; depois WhatsApp; checks
+                  </td>
+                  <td class="px-4 py-3"><strong>PASSO FINAL</strong> no próprio frame</td>
+                </tr>
+                <tr>
+                  <td class="px-4 py-3 font-bold">8 · cta</td>
+                  <td class="px-4 py-3 font-mono text-xs">3,0s</td>
+                  <td class="px-4 py-3">punho + CTA + marca completa</td>
+                  <td class="px-4 py-3 text-muted-foreground">
+                    punho entra pela esquerda; card sobe 18px; segura 1,8s
+                  </td>
+                  <td class="px-4 py-3 text-muted-foreground">não se aplica</td>
+                </tr>
+              </tbody>
+            </table>
+          </div>
+        </div>
+        <div class="mt-5 rounded-xl border border-(--red)/25 bg-[#fff8f2] p-4 text-sm leading-6">
+          <strong>Sem teletransporte:</strong> a cena 2 começa no topo carregado da home, com 450ms
+          de repouso para orientação. O scroll é visível e contínuo até <code>#cards</code>. A cena
+          3 começa no mesmo enquadramento final, faz um swipe horizontal humano no track e só então
+          abre o tile. O corte acontece depois do drawer terminar de subir, nunca entre gesto e
+          resposta.
+        </div>
+      </section>
+
+      <section id="profile-spec" class="mt-16" aria-labelledby="profile-title">
+        <p class="text-xs font-black tracking-wider text-(--red)">03 · CENA NOVA “PROFILE”</p>
+        <h2 id="profile-title" class="mt-1 text-2xl font-semibold tracking-tight">
+          A arte baixada vira avatar — sem rede
+        </h2>
+        <div class="mt-6 grid gap-5 lg:grid-cols-2">
+          <article class="rounded-2xl border border-black/10 bg-white p-5">
+            <h3 class="font-semibold">Geometria @ 360 × 640 CSS</h3>
+            <dl class="mt-4 grid grid-cols-[145px_1fr] gap-x-4 gap-y-3 text-sm">
+              <dt class="font-mono text-xs">.profile-heading</dt>
+              <dd class="text-muted-foreground">
+                x22 · y88 · w316; eyebrow 10px/900; título Brexter 27px/.92.
+              </dd>
+              <dt class="font-mono text-xs">.profile-phones</dt>
+              <dd class="text-muted-foreground">
+                x18 · y176 · w324; 2 colunas de 154px; gap 16px.
+              </dd>
+              <dt class="font-mono text-xs">.profile-phone</dt>
+              <dd class="text-muted-foreground">
+                154 × 226px; raio 22px; borda preta 12%; sombra azul 13%.
+              </dd>
+              <dt class="font-mono text-xs">.profile-avatar-shell</dt>
+              <dd class="text-muted-foreground">
+                82 × 82px; top 58px do painel; padding 4px; círculo.
+              </dd>
+              <dt class="font-mono text-xs">.profile-card</dt>
+              <dd class="text-muted-foreground">
+                x145 · y330 · 70²; fixture atrás + <code>photo-square-frame.png</code> na frente.
+              </dd>
+              <dt class="font-mono text-xs">.profile-footnote</dt>
+              <dd class="text-muted-foreground">x22 · y370 · w316; Inter 11px/800 azul.</dd>
+            </dl>
+          </article>
+          <article class="rounded-2xl border border-black/10 bg-white p-5">
+            <h3 class="font-semibold">Timeline CSS em 4,0s</h3>
+            <ol class="mt-4 space-y-3 text-sm leading-6 text-muted-foreground">
+              <li>
+                <strong class="text-foreground">0–0,8s:</strong> heading entra em 420ms; os dois
+                painéis sobem 20px e estabilizam.
+              </li>
+              <li>
+                <strong class="text-foreground">0,55–2,70s:</strong>
+                <code>.profile-card--ig</code> aparece no centro, percorre −87/−100px e fecha em
+                círculo no avatar do Instagram.
+              </li>
+              <li>
+                <strong class="text-foreground">0,55–3,45s:</strong>
+                <code>.profile-card--wa</code> repete o gesto com +87/−100px até o WhatsApp.
+              </li>
+              <li>
+                <strong class="text-foreground">3,05–3,70s:</strong> checks verdes entram com
+                overshoot 1,15→1; os dois painéis recebem um único halo amarelo.
+              </li>
+              <li>
+                <strong class="text-foreground">3,70–4,0s:</strong> frame final parado. Nada depende
+                de áudio.
+              </li>
+            </ol>
+            <p class="mt-4 rounded-xl bg-[#f3f6fb] p-3 text-xs leading-5 text-muted-foreground">
+              <strong class="text-foreground">Renderer:</strong> recebe o mesmo
+              <code>fontCss</code> já embutido por <code>loadFontCss</code>; o HTML não importa
+              fontes nem chama rede. O executor adiciona <code>body.play</code> depois de o frame
+              recorder estar pronto.
+            </p>
+          </article>
+        </div>
+      </section>
+
+      <section id="copy" class="mt-16" aria-labelledby="copy-title">
+        <p class="text-xs font-black tracking-wider text-(--red)">04 · COPY POR SHOT LIST</p>
+        <h2 id="copy-title" class="mt-1 text-2xl font-semibold tracking-tight">
+          O template carrega estrutura; o reel carrega a mensagem
+        </h2>
+        <div class="mt-6 grid gap-5 md:grid-cols-2 xl:grid-cols-4">
+          <article class="rounded-2xl border border-black/10 bg-white p-5">
+            <p class="text-xs font-black text-(--red)">HOOK</p>
+            <p class="mt-3 text-sm"><code>eyebrow</code></p>
+            <p class="text-sm text-muted-foreground">Tutorial · Foto de perfil</p>
+            <p class="mt-3 text-sm"><code>headlineLines</code></p>
+            <p class="brexter mt-1 text-2xl leading-[.9]">
+              Sua foto<br />com a moldura<br /><span class="text-(--red)">do Solla.</span>
+            </p>
+            <p class="mt-3 text-sm"><code>sub</code></p>
+            <p class="text-sm text-muted-foreground">
+              Veja como fazer pelo celular e usar no Instagram ou WhatsApp.
+            </p>
+          </article>
+          <article class="rounded-2xl border border-black/10 bg-white p-5">
+            <p class="text-xs font-black text-(--red)">CAPA</p>
+            <p class="mt-3 text-sm"><code>eyebrow</code></p>
+            <p class="text-sm text-muted-foreground">Tutorial do site</p>
+            <p class="mt-3 text-sm"><code>headlineLines</code></p>
+            <p class="brexter mt-1 text-2xl leading-[.9]">
+              Use a moldura<br />na sua foto<br /><span class="text-(--red)">de perfil.</span>
+            </p>
+            <p class="mt-3 text-sm"><code>sub</code></p>
+            <p class="text-sm text-muted-foreground">Instagram e WhatsApp, direto pelo celular.</p>
+          </article>
+          <article class="rounded-2xl border border-black/10 bg-white p-5">
+            <p class="text-xs font-black text-(--red)">CTA</p>
+            <p class="mt-3 text-sm"><code>eyebrow</code></p>
+            <p class="text-sm text-muted-foreground">Agora é com você</p>
+            <p class="mt-3 text-sm"><code>headlineLines</code></p>
+            <p class="brexter mt-1 text-2xl leading-[.9]">
+              Troque sua foto.<br /><span class="text-(--red)">Mostre seu apoio.</span>
+            </p>
+            <p class="mt-3 text-sm"><code>action</code></p>
+            <p class="text-sm font-bold text-(--blue)">Acesse pelo link na bio</p>
+            <p class="mt-3 text-sm"><code>sub</code></p>
+            <p class="text-sm text-muted-foreground">
+              Escolha “Moldura quadrada”, coloque sua foto e baixe.
+            </p>
+          </article>
+          <article class="rounded-2xl border border-black/10 bg-white p-5">
+            <p class="text-xs font-black text-(--red)">LABELS</p>
+            <ul class="mt-3 space-y-2 text-sm text-muted-foreground">
+              <li><code>entry.label</code>: COMECE</li>
+              <li><code>step1.label</code>: ESCOLHA A MOLDURA</li>
+              <li><code>step2.label</code>: COLOQUE SUA FOTO</li>
+              <li><code>step3.label</code>: CRIE SEU CARD</li>
+              <li><code>step4.label</code>: BAIXE O CARD</li>
+              <li><code>profile.eyebrow</code>: PASSO FINAL</li>
+              <li><code>cover.tag</code>: #cards</li>
+            </ul>
+          </article>
+        </div>
+        <p class="mt-5 rounded-xl border border-black/10 bg-[#fff8f2] p-4 text-sm leading-6">
+          <strong>Variáveis mínimas do shot list:</strong>
+          <code>graphics.hook.{eyebrow,headlineLines,accentLine,sub}</code>,
+          <code>graphics.cover.{eyebrow,headlineLines,accentLine,sub,tag}</code>,
+          <code>graphics.cta.{eyebrow,headlineLines,accentLine,action,sub,url}</code>,
+          <code>graphics.profile.{eyebrow,headlineLines,instruction,apps}</code> e, em cada captura,
+          <code>badge.{number,total,label}</code> + <code>caption.parts</code>. Nenhum texto
+          temático (“Crie seu card de apoio”) permanece hardcoded no template.
+        </p>
+      </section>
+
+      <section id="cover" class="mt-16" aria-labelledby="cover-title">
+        <p class="text-xs font-black tracking-wider text-(--red)">05 · CAPA ESPECÍFICA</p>
+        <h2 id="cover-title" class="mt-1 text-2xl font-semibold tracking-tight">
+          A promessa sobrevive ao recorte central
+        </h2>
+        <div class="mt-6 grid gap-8 lg:grid-cols-[360px_1fr]">
+          <div class="reel-frame cover-scene">
+            <img class="pattern-wash" src="../../public/campaign-kit/pattern-shapes.png" alt="" />
+            <div class="cover-copy">
+              <span class="hook-eyebrow">TUTORIAL DO SITE</span>
+              <h3 class="brexter">
+                Use a moldura<br />na sua foto<br /><span style="color: var(--yellow)"
+                  >de perfil.</span
+                >
+              </h3>
+              <p>Instagram e WhatsApp, direto pelo celular.</p>
+            </div>
+            <span
+              style="
+                position: absolute;
+                left: 24px;
+                top: 500px;
+                border-radius: 7px;
+                background: rgb(0 0 0 / 35%);
+                padding: 6px 11px;
+                color: #fff;
+                font-size: 10px;
+                font-weight: 800;
+              "
+              >#cards</span
+            >
+            <img
+              class="official-mark"
+              style="right: 20px; top: 455px; width: 134px"
+              src="../../public/campaign-kit/marca-negativa-completa.png"
+              alt="Jorge Solla 1313 — Mais Saúde, Mais Futuro"
+            />
+            <div
+              style="
+                position: absolute;
+                left: 0;
+                right: 0;
+                top: 95px;
+                height: 450px;
+                border-top: 2px dashed rgb(255 255 255 / 72%);
+                border-bottom: 2px dashed rgb(255 255 255 / 72%);
+                pointer-events: none;
+              "
+            ></div>
+          </div>
+          <div
+            class="rounded-2xl border border-black/10 bg-white p-6 text-sm leading-6 text-muted-foreground"
+          >
+            <h3 class="text-base font-semibold text-foreground">Regra do recorte</h3>
+            <p class="mt-3">
+              O núcleo central 1080×1350 equivale a
+              <strong class="text-foreground">y95–545 @360</strong>. Eyebrow, headline inteira,
+              <code>#cards</code> e marca completa ficam dentro dele. O pattern pode ser cortado
+              porque é decoração redundante.
+            </p>
+            <p class="mt-3">
+              Brexter: <strong class="text-foreground">44px / .86 / tracking −.035em</strong>. As
+              três linhas são explícitas; o renderer não decide quebras. Se a fonte oficial não
+              carregar, o render falha fechado — não aceita fallback em produção.
+            </p>
+            <p class="mt-3">
+              Sem estrela isolada no canto. A assinatura única é
+              <code>marca-negativa-completa.png</code>, a 134px CSS (402px físicos), inteira e sem
+              filtro.
+            </p>
+          </div>
+        </div>
+      </section>
+
+      <section id="port" class="mt-16" aria-labelledby="port-title">
+        <p class="text-xs font-black tracking-wider text-(--red)">
+          06 · ESPECIFICAÇÃO CLASSE-A-CLASSE
+        </p>
+        <h2 id="port-title" class="mt-1 text-2xl font-semibold tracking-tight">
+          Contrato visual para o port
+        </h2>
+        <div class="mt-6 overflow-hidden rounded-2xl border border-black/10 bg-white">
+          <div class="overflow-x-auto">
+            <table class="w-full min-w-[1050px] border-collapse text-left text-sm">
+              <thead class="bg-[#ebe9e9]">
+                <tr>
+                  <th class="px-4 py-3">Classe</th>
+                  <th class="px-4 py-3">Posição / tamanho</th>
+                  <th class="px-4 py-3">Visual</th>
+                  <th class="px-4 py-3">Motion / regra</th>
+                </tr>
+              </thead>
+              <tbody class="divide-y divide-black/10">
+                <tr>
+                  <td class="px-4 py-3 font-mono text-xs">.capture-brand-cap</td>
+                  <td class="px-4 py-3 font-mono text-xs">x0 y0 w360 h38</td>
+                  <td class="px-4 py-3">gradiente #E4102F→#184E92; borda inferior 2px #FFEB00</td>
+                  <td class="px-4 py-3 text-muted-foreground">
+                    redundante no topo inseguro; usa <code>jorge-solla-negativo.png</code> 86px, sem
+                    plate branco
+                  </td>
+                </tr>
+                <tr>
+                  <td class="px-4 py-3 font-mono text-xs">.command-rail</td>
+                  <td class="px-4 py-3 font-mono text-xs">x16 y88 w328 min-h50</td>
+                  <td class="px-4 py-3">
+                    branco 96%; raio 12; borda 1px; barra esquerda vermelha 4px; sombra 0 8 24 /18%
+                  </td>
+                  <td class="px-4 py-3 text-muted-foreground">
+                    entra 10px→0 em 220ms; sai em 160ms antes de qualquer target cruzar y88–138
+                  </td>
+                </tr>
+                <tr>
+                  <td class="px-4 py-3 font-mono text-xs">.step-badge</td>
+                  <td class="px-4 py-3 font-mono text-xs">34² dentro do rail</td>
+                  <td class="px-4 py-3">#FFEB00; círculo; Inter 11px/900 preto</td>
+                  <td class="px-4 py-3 text-muted-foreground">
+                    “1/4”, nunca mini-logo, número de campanha ou estrela
+                  </td>
+                </tr>
+                <tr>
+                  <td class="px-4 py-3 font-mono text-xs">.command-copy</td>
+                  <td class="px-4 py-3 font-mono text-xs">max-w258; máx. 2 linhas</td>
+                  <td class="px-4 py-3">Inter 12.5px/750, line-height 1.2; ação em #A21C1C/900</td>
+                  <td class="px-4 py-3 text-muted-foreground">
+                    copy curta e literal; não repete label; sem caixa separada no centro
+                  </td>
+                </tr>
+                <tr>
+                  <td class="px-4 py-3 font-mono text-xs">.hook-title</td>
+                  <td class="px-4 py-3 font-mono text-xs">x22 y143 w310</td>
+                  <td class="px-4 py-3">Brexter 40px/.88; tracking −.035em; branco/amarelo</td>
+                  <td class="px-4 py-3 text-muted-foreground">
+                    linha 1–2 em .55s; linha de acento +.24s
+                  </td>
+                </tr>
+                <tr>
+                  <td class="px-4 py-3 font-mono text-xs">.hook-illustration</td>
+                  <td class="px-4 py-3 font-mono text-xs">right −30 top58 w154</td>
+                  <td class="px-4 py-3"><code>coração.png</code> intacto, sem recolorir</td>
+                  <td class="px-4 py-3 text-muted-foreground">
+                    fade + translateX(8→0) .65s; não gira nem pulsa
+                  </td>
+                </tr>
+                <tr>
+                  <td class="px-4 py-3 font-mono text-xs">.cta-punho</td>
+                  <td class="px-4 py-3 font-mono text-xs">x−38 y42 w180</td>
+                  <td class="px-4 py-3">
+                    <code>punho.png</code> intacto e deliberadamente sangrado
+                  </td>
+                  <td class="px-4 py-3 text-muted-foreground">
+                    translateX(−16→0) .6s; lê como ilustração, não assinatura
+                  </td>
+                </tr>
+                <tr>
+                  <td class="px-4 py-3 font-mono text-xs">.cta-card</td>
+                  <td class="px-4 py-3 font-mono text-xs">x22 y328 w316</td>
+                  <td class="px-4 py-3">branco; raio 18; padding 20/18; sombra 0 14 36 /14%</td>
+                  <td class="px-4 py-3 text-muted-foreground">
+                    rise 18px/.5s; segura ≥1,8s; um único CTA verbal
+                  </td>
+                </tr>
+                <tr>
+                  <td class="px-4 py-3 font-mono text-xs">.cover-copy h3</td>
+                  <td class="px-4 py-3 font-mono text-xs">x24 y181 w316</td>
+                  <td class="px-4 py-3">Brexter 44px/.86; tracking −.035em</td>
+                  <td class="px-4 py-3 text-muted-foreground">estático; três linhas explícitas</td>
+                </tr>
+              </tbody>
+            </table>
+          </div>
+        </div>
+        <div class="mt-5 grid gap-5 md:grid-cols-3">
+          <article class="rounded-2xl bg-(--red) p-5 text-white">
+            <p class="text-xs font-black text-(--yellow)">CORES DO KIT</p>
+            <p class="mt-3 font-mono text-sm">
+              #E4102F · vermelho<br />#184E92 · azul<br />#FFEB00 · amarelo<br />#009647 · verde<br />#FFF8F2
+              · creme de superfície
+            </p>
+          </article>
+          <article class="rounded-2xl border border-black/10 bg-white p-5">
+            <p class="text-xs font-black text-(--red)">TIPOGRAFIA</p>
+            <p class="brexter mt-3 text-3xl leading-[.9]">Impacto só<br />onde importa.</p>
+            <p class="mt-3 text-sm leading-6 text-muted-foreground">
+              Brexter: hook, capa, títulos de profile e CTA. Inter: comando, labels, app mocks e
+              URL.
+            </p>
+          </article>
+          <article class="rounded-2xl border border-black/10 bg-white p-5">
+            <p class="text-xs font-black text-(--red)">CÂMERA</p>
+            <p class="mt-3 text-sm leading-6 text-muted-foreground">
+              Scroll e swipe sem zoom. Toques usam 108–114% por padrão; 118% só se o alvo continuar
+              inteiro. Cursor chega 180ms antes. Halo amarelo dura um pulso e some ao abrir o
+              drawer.
+            </p>
+          </article>
+        </div>
+      </section>
+
+      <section id="aceite" class="mt-16" aria-labelledby="aceite-title">
+        <p class="text-xs font-black tracking-wider text-(--red)">07 · CRITÉRIO DE ACEITE VISUAL</p>
+        <h2 id="aceite-title" class="mt-1 text-2xl font-semibold tracking-tight">
+          O que conferir no MP4 e na capa
+        </h2>
+        <ol class="mt-6 grid gap-4 md:grid-cols-2">
+          <li class="rounded-2xl border border-black/10 bg-white p-5">
+            <p class="font-bold">1. Entrada compreensível</p>
+            <p class="mt-1 text-sm leading-6 text-muted-foreground">
+              Há um frame orientador no topo da home, scroll contínuo até #cards e swipe real até
+              “Moldura quadrada”. Nenhum jump cut substitui navegação.
+            </p>
+          </li>
+          <li class="rounded-2xl border border-black/10 bg-white p-5">
+            <p class="font-bold">2. Produto não é encoberto</p>
+            <p class="mt-1 text-sm leading-6 text-muted-foreground">
+              O rail fica em y88–138; nunca atravessa foto, moldura, controles ou CTAs. Não existe
+              legenda preta no centro. Em conflito real, o rail sai antes — não muda de lado em cima
+              do alvo.
+            </p>
+          </li>
+          <li class="rounded-2xl border border-black/10 bg-white p-5">
+            <p class="font-bold">3. Safe zone do Instagram</p>
+            <p class="mt-1 text-sm leading-6 text-muted-foreground">
+              Instrução crítica permanece entre x22–338 e y83–416 CSS (65px laterais, 250px topo e
+              672px base no arquivo @3x). Marca no cap/topo e URL no rodapé são redundantes.
+            </p>
+          </li>
+          <li class="rounded-2xl border border-black/10 bg-white p-5">
+            <p class="font-bold">4. Legibilidade no mudo</p>
+            <p class="mt-1 text-sm leading-6 text-muted-foreground">
+              Cada rail tem uma ação, no máximo duas linhas, contraste AA e ≥37,5px físicos. Hook,
+              profile e CTA seguram o frame final pelo tempo indicado.
+            </p>
+          </li>
+          <li class="rounded-2xl border border-black/10 bg-white p-5">
+            <p class="font-bold">5. Ponte até o perfil</p>
+            <p class="mt-1 text-sm leading-6 text-muted-foreground">
+              A arte quadrada vista no resultado é visualmente a mesma que entra nos avatares.
+              Instagram aparece primeiro, WhatsApp depois; os dois terminam com a moldura visível.
+            </p>
+          </li>
+          <li class="rounded-2xl border border-black/10 bg-white p-5">
+            <p class="font-bold">6. Marca sem invenção</p>
+            <p class="mt-1 text-sm leading-6 text-muted-foreground">
+              Lockups oficiais intactos, variante negativa sobre vermelho e positiva sobre claro.
+              Nada de estrela isolada como logo de canto, texto recriando “Jorge Solla”, filtros,
+              recoloração ou sombra nos PNGs.
+            </p>
+          </li>
+          <li class="rounded-2xl border border-black/10 bg-white p-5">
+            <p class="font-bold">7. Capa recortável</p>
+            <p class="mt-1 text-sm leading-6 text-muted-foreground">
+              Eyebrow, headline, #cards e marca estão inteiros em y95–545. Conferir 9:16, recorte
+              4:5 e grade 1:1; pattern pode sangrar.
+            </p>
+          </li>
+          <li class="rounded-2xl border border-black/10 bg-white p-5">
+            <p class="font-bold">8. Fontes e nitidez</p>
+            <p class="mt-1 text-sm leading-6 text-muted-foreground">
+              Brexter e Inter vêm embutidas; render falha fechado se faltarem. Conferir bordas
+              nítidas a 1080×1920, sem PNG escalado além da resolução útil e sem artefato de
+              compressão sobre amarelo/vermelho.
+            </p>
+          </li>
+        </ol>
+      </section>
+
+      <footer class="mt-16 border-t border-black/15 pt-6 text-xs leading-5 text-muted-foreground">
+        <p>
+          <strong class="text-foreground">ATIVOS USADOS — KIT:</strong>
+          <code>public/campaign-kit/pattern-shapes.png</code>,
+          <code>public/campaign-kit/coração.png</code>, <code>public/campaign-kit/punho.png</code>,
+          <code>public/campaign-kit/jorge-solla-negativo.png</code>,
+          <code>public/campaign-kit/marca-negativa-completa.png</code>,
+          <code>public/campaign-kit/marca-positiva-completa.png</code>.
+        </p>
+        <p class="mt-1">
+          <strong class="text-foreground">ATIVOS DE PRODUTO/FIXTURE:</strong>
+          <code>public/cards/photo-square-frame.png</code> e
+          <code>scripts/reels/fixtures/profile-photo.png</code>. São a moldura real e a pessoa
+          fictícia já usada no reel; não são marca nova.
+        </p>
+        <p class="mt-1">
+          <strong class="text-foreground"
+            >CHAVES A ADICIONAR EM <code>campaignKitAssets.mjs</code>:</strong
+          >
+          <code>patternShapes: 'pattern-shapes.png'</code>, <code>heart: 'coração.png'</code> e
+          <code>fist: 'punho.png'</code>. As chaves <code>nameNegative</code>,
+          <code>completeNegative</code> e <code>completePositive</code> já existem. Não adicionar
+          <code>star</code> a este reel.
+        </p>
+        <p class="mt-1">
+          <strong class="text-foreground">GATE:</strong> este arquivo é a revisão material pedida
+          pelo operador; exige aprovação humana antes do port. A referência da família continua
+          válida para codec, cursor/halo e matemática geral de safe zone, exceto onde esta extensão
+          substitui explicitamente hook, capa, CTA, chrome e legenda.
+        </p>
+      </footer>
+    </main>
+    <script>
+      const demo = document.getElementById('profile-demo')
+      document.getElementById('play-profile').addEventListener('click', () => {
+        demo.classList.remove('play')
+        void demo.offsetWidth
+        demo.classList.add('play')
+      })
+    </script>
+  </body>
+</html>
diff --git a/scripts/build-reel.mjs b/scripts/build-reel.mjs
index c0bf8ce7..b8fd1da1 100644
--- a/scripts/build-reel.mjs
+++ b/scripts/build-reel.mjs
@@ -20,7 +20,7 @@ import { mkdir, writeFile } from 'node:fs/promises'
 import { dirname, join, resolve } from 'node:path'
 import { fileURLToPath } from 'node:url'
 
-import { readKitAssets } from './lib/campaignKitAssets.mjs'
+import { readImageDataUris, readKitAssets } from './lib/campaignKitAssets.mjs'
 import { dieWithLabel, loadCliEnv, parseEqualsFlags } from './lib/cli.mjs'
 import {
   gotoReelSite,
@@ -61,11 +61,12 @@ import {
 } from './lib/reelScript.mjs'
 import { captureScenes, graphicScenes, loadShotList } from './lib/reelShotList.mjs'
 import {
-  captionOverlayHtml,
-  chromeOverlayHtml,
+  captureChromeHtml,
+  commandRailHtml,
   coverHtml,
   ctaHtml,
   hookHtml,
+  profileHtml,
 } from './lib/reelTemplates.mjs'
 import { captureScenePlan, graphicScenePlan, REEL, totalDurationMs } from './lib/reelTimeline.mjs'
 import { buildNarrationTrack, DEFAULT_TTS_VOICE, resolveEdgeTts } from './lib/reelTts.mjs'
@@ -143,6 +144,18 @@ const main = async () => {
   await mkdir(workDir, { recursive: true })
   await mkdir(outDir, { recursive: true })
   const assets = await readKitAssets({ root: ROOT })
+  if (graphicScenes(shotList).some((scene) => scene.template === 'profile')) {
+    Object.assign(
+      assets,
+      await readImageDataUris({
+        root: ROOT,
+        files: {
+          cardFrame: 'public/cards/photo-square-frame.png',
+          fixturePhoto: shotList.fixture.photo,
+        },
+      }),
+    )
+  }
   const browser = await launchReelBrowser()
   const plans = new Map()
   const graphics = new Map()
@@ -167,7 +180,7 @@ const main = async () => {
       }
     }
     const fontFaces = await extractFontFaces(page)
-    const actions = await runCaptureScenes({ page, shotList, log: [] })
+    const actions = await runCaptureScenes({ page, shotList, log: [], root: ROOT })
     const stats = await recorder.stop()
     if (stats.firstFrameWallMs === null)
       throw new Error('Nenhum frame foi gravado — o site não renderizou?')
@@ -208,23 +221,31 @@ const main = async () => {
       for (const scene of captureScenes(shotList)) {
         await renderOverlay({
           page: renderPage,
-          html: chromeOverlayHtml({ fontCss, badge: scene.badge, assets }),
+          html: captureChromeHtml({ assets }),
           output: join(workDir, `chrome-${scene.id}.png`),
         })
         await renderOverlay({
           page: renderPage,
-          html: captionOverlayHtml({ fontCss, caption: scene.caption }),
-          output: join(workDir, `caption-${scene.id}.png`),
+          html: commandRailHtml({ fontCss, badge: scene.badge, caption: scene.caption }),
+          output: join(workDir, `command-${scene.id}.png`),
         })
       }
       await renderCover({
         page: renderPage,
-        html: coverHtml({ fontCss, assets }),
+        html: coverHtml({ fontCss, assets, copy: shotList.graphics.cover }),
         output: join(outDir, 'capa.png'),
       })
+      const graphicHtmls = {
+        hook: hookHtml,
+        cta: ctaHtml,
+        profile: profileHtml,
+      }
       for (const scene of graphicScenes(shotList)) {
-        const html =
-          scene.template === 'hook' ? hookHtml({ fontCss, assets }) : ctaHtml({ fontCss, assets })
+        const html = graphicHtmls[scene.template]({
+          fontCss,
+          assets,
+          copy: shotList.graphics[scene.template],
+        })
         const graphic = await recordGraphicScene({
           context: renderContext,
           template: scene.template,
@@ -263,20 +284,16 @@ const main = async () => {
     const plan = plans.get(scene.id)
     const output = join(workDir, `clip-${scene.id}.mp4`)
     const input = scene.kind === 'capture' ? capturePath : graphics.get(scene.id)
-    const captions =
+    const overlays =
       scene.kind === 'capture'
-        ? plan.captions.map((window) => ({
-            path: join(workDir, `caption-${scene.id}.png`),
-            ...window,
-          }))
+        ? [
+            { path: join(workDir, `chrome-${scene.id}.png`), startMs: 0, endMs: plan.durationMs },
+            ...plan.captions.map((window) => ({
+              path: join(workDir, `command-${scene.id}.png`),
+              ...window,
+            })),
+          ]
         : []
-    if (scene.kind === 'capture') {
-      captions.unshift({
-        path: join(workDir, `chrome-${scene.id}.png`),
-        startMs: 0,
-        endMs: plan.durationMs,
-      })
-    }
     await runFfmpeg(
       ffmpeg.bin,
       buildSceneClipArgs({
@@ -285,7 +302,7 @@ const main = async () => {
         startMs: plan.startMs,
         durationMs: plan.durationMs,
         zoom: plan.zoom,
-        captions,
+        captions: overlays,
         fadeInMs: scene.id === firstScene ? FADE_IN_MS : 0,
         fadeOutMs: scene.id === lastScene ? FADE_OUT_MS : 0,
         fps: REEL.fps,
diff --git a/scripts/lib/campaignKitAssets.mjs b/scripts/lib/campaignKitAssets.mjs
index b183f8b0..4cb5a848 100644
--- a/scripts/lib/campaignKitAssets.mjs
+++ b/scripts/lib/campaignKitAssets.mjs
@@ -1,6 +1,6 @@
 /**
- * Official campaign kit assets (C196/C203): reads the committed PNGs under
- * `public/campaign-kit` as data URIs, so every local renderer embeds the brand
+ * Official campaign kit assets (C196/C203) and the reel's product art: reads the
+ * committed PNGs as data URIs, so every local renderer embeds the brand
  * without network access. The default root resolves from this module (never
  * the cwd): the chart entry runs from temp dirs in the tests and the e2e.
  */
@@ -15,10 +15,33 @@ const KIT_ASSETS = {
   completePositive: 'marca-positiva-completa.png',
   completeNegative: 'marca-negativa-completa.png',
   star: 'estrela.png',
+  patternShapes: 'pattern-shapes.png',
+  heart: 'coração.png',
+  fist: 'punho.png',
 }
 
 const defaultRoot = join(dirname(fileURLToPath(import.meta.url)), '..', '..')
 
+/**
+ * PNG files (repo-relative or kit-relative) as data URIs.
+ *
+ * @param {{ root?: string, files: Record<string, string> }} options repo root
+ *   (defaults to this module's repo) and one relative path per asset key.
+ * @returns {Promise<Record<string, string>>} data URI per key.
+ */
+export const readImageDataUris = async ({ root = defaultRoot, files }) => {
+  const entries = await Promise.all(
+    Object.entries(files).map(async ([key, file]) => {
+      if (typeof file !== 'string' || file.trim() === '') {
+        throw new Error(`caminho de imagem inválido para o ativo "${key}".`)
+      }
+      const bytes = await readFile(resolve(root, file))
+      return [key, `data:image/png;base64,${bytes.toString('base64')}`]
+    }),
+  )
+  return Object.fromEntries(entries)
+}
+
 /**
  * Official campaign kit marks as data URIs (committed under `public/campaign-kit`).
  *
@@ -30,13 +53,11 @@ export const readKitAssets = async ({
   root = defaultRoot,
   keys = Object.keys(KIT_ASSETS),
 } = {}) => {
-  const entries = await Promise.all(
-    keys.map(async (key) => {
-      const file = KIT_ASSETS[key]
-      if (!file) throw new Error(`ativo do kit desconhecido: ${key}`)
-      const bytes = await readFile(resolve(root, 'public/campaign-kit', file))
-      return [key, `data:image/png;base64,${bytes.toString('base64')}`]
-    }),
-  )
-  return Object.fromEntries(entries)
+  const files = {}
+  for (const key of keys) {
+    const file = KIT_ASSETS[key]
+    if (!file) throw new Error(`ativo do kit desconhecido: ${key}`)
+    files[key] = join('public', 'campaign-kit', file)
+  }
+  return readImageDataUris({ root, files })
 }
diff --git a/scripts/lib/reelCapture.mjs b/scripts/lib/reelCapture.mjs
index 60bcb10b..f7f09fb3 100644
--- a/scripts/lib/reelCapture.mjs
+++ b/scripts/lib/reelCapture.mjs
@@ -14,8 +14,8 @@
  * cursor) and therefore captured by the screencast.
  */
 
-import { mkdir, rm, writeFile } from 'node:fs/promises'
-import { join } from 'node:path'
+import { access, mkdir, rm, writeFile } from 'node:fs/promises'
+import { join, resolve } from 'node:path'
 
 import { chromium } from '@playwright/test'
 
@@ -33,7 +33,7 @@ const CURSOR_SVG =
   '<svg viewBox="0 0 24 30" fill="#ffffff" stroke="#000000" stroke-width="1.4" aria-hidden="true">' +
   '<path d="M3 2v22l6-6 4 9 4-2-4-9h8L3 2Z"/></svg>'
 
-const CURSOR_INIT = `
+const cursorInit = (startX, startY) => `
 ;(() => {
   const install = () => {
     if (!document.body || document.getElementById('${CURSOR_ID}')) return
@@ -56,6 +56,7 @@ const CURSOR_INIT = `
     const cursor = document.createElement('div')
     cursor.id = '${CURSOR_ID}'
     cursor.innerHTML = '${CURSOR_SVG}'
+    cursor.style.transform = 'translate(${startX}px,${startY}px)'
     document.body.appendChild(cursor)
     const ticker = document.createElement('div')
     ticker.id = '${TICKER_ID}'
@@ -87,7 +88,9 @@ export const openReelContext = (browser) =>
   })
 
 export const installCursor = async (page) => {
-  await page.addInitScript({ content: CURSOR_INIT })
+  await page.addInitScript({
+    content: cursorInit(REEL_VIEWPORT.width / 2, REEL_VIEWPORT.height / 2),
+  })
 }
 
 const cursorPositions = new WeakMap()
@@ -157,6 +160,23 @@ const resolveLocator = async (page, selector) => {
   return locator
 }
 
+/** Waits until the element's box stops moving (smooth scroll/snap settle). */
+const waitForSettle = async (locator, timeoutMs = 2000) => {
+  const deadline = Date.now() + timeoutMs
+  let previous = await locator.boundingBox().catch(() => null)
+  for (;;) {
+    await sleep(120)
+    const current = await locator.boundingBox().catch(() => null)
+    if (!current || !previous) return
+    const stable =
+      Math.abs(current.x - previous.x) < 1 &&
+      Math.abs(current.y - previous.y) < 1 &&
+      Math.abs(current.width - previous.width) < 1
+    if (stable || Date.now() > deadline) return
+    previous = current
+  }
+}
+
 const waitForEnabled = async (locator, timeoutMs = 12000) => {
   const deadline = Date.now() + timeoutMs
   for (;;) {
@@ -198,7 +218,7 @@ const clickTarget = async ({ page, selector, log, scene, zoom }) => {
   await hideTargetRing(page)
 }
 
-const runStep = async ({ page, scene, step, log, fixture }) => {
+const runStep = async ({ page, scene, step, log, fixture, root }) => {
   if (step.action === 'click') {
     await clickTarget({ page, selector: step.selector, log, scene: scene.id, zoom: step.zoom })
     await sleep(step.pauseMs ?? 650)
@@ -225,6 +245,49 @@ const runStep = async ({ page, scene, step, log, fixture }) => {
     await sleep(step.pauseMs ?? 450)
     return
   }
+  if (step.action === 'scrollIntoView') {
+    const locator = await resolveLocator(page, step.selector)
+    await locator.evaluate((element) =>
+      element.scrollIntoView({ behavior: 'smooth', block: 'center' }),
+    )
+    await waitForSettle(locator, 2200)
+    await sleep(step.pauseMs ?? 700)
+    return
+  }
+  if (step.action === 'swipe') {
+    const locator = await resolveLocator(page, step.selector)
+    await locator.scrollIntoViewIfNeeded()
+    const box = await locator.boundingBox()
+    if (!box) throw new Error(`Cena "${scene.id}": swipe "${step.selector}" sem bounding box.`)
+    const distance = step.distance ?? 220
+    const y = Math.round(box.y + box.height / 2)
+    const startX = Math.round(box.x + box.width * 0.82)
+    const endX = Math.round(Math.max(box.x + 8, startX - distance))
+    const client = await page.context().newCDPSession(page)
+    try {
+      await client.send('Input.dispatchTouchEvent', {
+        type: 'touchStart',
+        touchPoints: [{ x: startX, y }],
+      })
+      const steps = 10
+      for (let index = 1; index <= steps; index += 1) {
+        const x = Math.round(startX + ((endX - startX) * index) / steps)
+        await client.send('Input.dispatchTouchEvent', {
+          type: 'touchMove',
+          touchPoints: [{ x, y }],
+        })
+        await sleep(35)
+      }
+      // Hold before lifting so the gesture does not fling past the next snap.
+      await sleep(160)
+      await client.send('Input.dispatchTouchEvent', { type: 'touchEnd', touchPoints: [] })
+    } finally {
+      await client.detach().catch(() => undefined)
+    }
+    await waitForSettle(locator, 1600)
+    await sleep(step.pauseMs ?? 700)
+    return
+  }
   if (step.action === 'download') {
     const locator = await resolveLocator(page, step.selector)
     await waitForEnabled(locator)
@@ -258,6 +321,61 @@ const runStep = async ({ page, scene, step, log, fixture }) => {
     await sleep(step.pauseMs ?? 650)
     return
   }
+  if (step.action === 'upload') {
+    const value = step.value ?? fixture.photo
+    if (typeof value !== 'string' || value.trim() === '') {
+      throw new Error(`Cena "${scene.id}": upload sem valor e sem fixture.photo.`)
+    }
+    const filePath = resolve(root, value)
+    try {
+      await access(filePath)
+    } catch {
+      throw new Error(`Cena "${scene.id}": arquivo de upload não encontrado em "${value}".`)
+    }
+    const locator = await resolveLocator(page, step.selector)
+    await waitForEnabled(locator)
+    await locator.scrollIntoViewIfNeeded()
+    const center = await centerOf(locator)
+    if (!center) throw new Error(`Cena "${scene.id}": upload "${step.selector}" sem bounding box.`)
+    const approachAt = Date.now()
+    await moveCursor({ page, x: center.x, y: center.y })
+    const arriveAt = Date.now()
+    await showTargetRing({ page, box: center.box })
+    await sleep(180)
+    const at = Date.now()
+    pushClick({
+      log,
+      scene: scene.id,
+      selector: step.selector,
+      center,
+      zoom: true,
+      approachAt,
+      arriveAt,
+      at,
+    })
+    const chooserPromise = page.waitForEvent('filechooser', { timeout: 15000 })
+    await page.mouse.click(center.x, center.y)
+    await showTargetRing({ page, box: center.box, pulse: true })
+    let chooser
+    try {
+      chooser = await chooserPromise
+    } catch {
+      throw new Error(
+        `Cena "${scene.id}": o clique em "${step.selector}" não abriu o seletor de arquivo.`,
+      )
+    }
+    try {
+      await chooser.setFiles(filePath)
+    } catch (error) {
+      throw new Error(
+        `Cena "${scene.id}": falha ao enviar "${value}" — ${error instanceof Error ? error.message : error}`,
+      )
+    }
+    await sleep(250)
+    await hideTargetRing(page)
+    await sleep(step.pauseMs ?? 900)
+    return
+  }
   throw new Error(`Cena "${scene.id}": ação "${step.action}" não implementada.`)
 }
 
@@ -276,7 +394,7 @@ const setTicking = (page, on) =>
  * Drives the recorded capture scenes. `setup` steps run before the scene's
  * `sceneStart` marker (invisible prep), then the visible steps are paced.
  */
-export const runCaptureScenes = async ({ page, shotList, log = [] }) => {
+export const runCaptureScenes = async ({ page, shotList, log = [], root = process.cwd() }) => {
   const capture = shotList.scenes.filter((scene) => scene.kind === 'capture')
   for (const scene of capture) {
     for (const step of scene.setup) {
@@ -288,7 +406,7 @@ export const runCaptureScenes = async ({ page, shotList, log = [] }) => {
     log.push({ scene: scene.id, kind: 'sceneStart', at: Date.now() })
     await sleep(scene.leadInMs)
     for (const step of scene.steps) {
-      await runStep({ page, scene, step, log, fixture: shotList.fixture })
+      await runStep({ page, scene, step, log, fixture: shotList.fixture, root })
     }
     await sleep(scene.trailOutMs)
     log.push({ scene: scene.id, kind: 'sceneEnd', at: Date.now() })
diff --git a/scripts/lib/reelShotList.mjs b/scripts/lib/reelShotList.mjs
index 10129042..1ed075b6 100644
--- a/scripts/lib/reelShotList.mjs
+++ b/scripts/lib/reelShotList.mjs
@@ -6,14 +6,19 @@
  * A shot list has a `hook` (graphic), N `capture` scenes (the real site driven
  * in a mobile viewport) and a `cta` (graphic). Capture scenes declare invisible
  * `setup` steps (scroll/prepare, outside the recorded clip) and visible `steps`
- * (paced clicks/typing that the viewer sees), plus the burned caption and the
- * step badge of the design artifact.
+ * (paced clicks/typing/file pick that the viewer sees), plus the burned caption
+ * and the step badge of the design artifact.
  *
  * C197 adds the spoken script: an optional `narration` per scene (capture
  * scenes fall back to the burned caption, graphic scenes are silent without
  * one) and the top-level `coverAlt` of the cover. Both enter the normalized
  * object, so the shot list hash identifies them too.
  *
+ * The graphic copy lives in the shot list (`graphics.hook/cta/profile` and the
+ * package `graphics.cover`): the templates carry structure, the reel carries
+ * its message. The capture overlay is a command rail, not a central caption
+ * card.
+ *
  * Pure module: no browser, no ffmpeg, no I/O beyond reading the JSON file.
  */
 
@@ -30,10 +35,15 @@ const NARRATION_MAX_LENGTH = 600
  *   slug: string, title: string, feature: string, route: string,
  *   coverAlt: string,
  *   fixture: Record<string, unknown>,
+ *   graphics: Record<string, {
+ *     eyebrow: string, headlineLines: string[], accentIndex: number | null,
+ *     sub?: string, tag?: string, instruction?: string, apps?: string[],
+ *     actionLines?: string[], url?: string,
+ *   }>,
  *   scenes: Array<{
  *     id: string, kind: string,
  *     template?: string, durationMs?: number,
- *     badge?: { number: number, total: number, label: string },
+ *     badge?: { number?: number, total?: number, label: string },
  *     caption?: { parts: Array<{ text: string, accent?: boolean }> } | null,
  *     narration?: string | null,
  *     setup: Array<{ action: string, selector: string }>,
@@ -44,9 +54,28 @@ const NARRATION_MAX_LENGTH = 600
  */
 
 const SCENE_KINDS = new Set(['capture', 'graphic'])
-const GRAPHIC_TEMPLATES = new Set(['hook', 'cta'])
+const GRAPHIC_TEMPLATES = new Set(['hook', 'cta', 'profile'])
+/** Copy keys of each graphic template; `cover` is a package template, not a scene. */
+const GRAPHIC_COPY_KEYS = {
+  hook: ['eyebrow', 'headlineLines', 'accentIndex', 'sub'],
+  cta: ['eyebrow', 'headlineLines', 'accentIndex', 'actionLines', 'sub', 'url'],
+  profile: ['eyebrow', 'headlineLines', 'accentIndex', 'instruction', 'apps'],
+  cover: ['eyebrow', 'headlineLines', 'accentIndex', 'sub', 'tag'],
+}
+const COPY_ORDER = ['hook', 'cta', 'profile', 'cover']
+const MAX_HEADLINE_LINES = 3
 const SETUP_ACTIONS = new Set(['scrollIntoView'])
-const STEP_ACTIONS = new Set(['click', 'fill', 'waitFor', 'download'])
+const STEP_ACTIONS = new Set([
+  'click',
+  'fill',
+  'waitFor',
+  'download',
+  'upload',
+  'scrollIntoView',
+  'swipe',
+])
+/** Actions whose `value` is meaningful: the inline text (`fill`) or file (`upload`). */
+const VALUE_ACTIONS = new Set(['fill', 'upload'])
 
 const fail = (message) => {
   throw new Error(`Shot list: ${message}`)
@@ -101,13 +130,62 @@ const normalizeNarration = (raw, label) => {
 
 const normalizeBadge = (raw, label) => {
   assertObject(raw, label)
+  const labelText = assertString(raw.label, `${label}.label`)
+  // The guiding scene carries a label pill; numbered steps carry `n/total`.
+  if (raw.number === undefined && raw.total === undefined) return { label: labelText }
   const number = assertPositiveInt(raw.number, `${label}.number`, { max: 99 })
   const total = assertPositiveInt(raw.total, `${label}.total`, { max: 99 })
   if (number > total) fail(`${label}.number não pode ser maior que total.`)
-  const labelText = assertString(raw.label, `${label}.label`)
   return { number, total, label: labelText }
 }
 
+const normalizeCopyLines = (raw, label, max) => {
+  if (!Array.isArray(raw) || raw.length === 0 || raw.length > max) {
+    fail(`${label} deve ter de 1 a ${max} linhas.`)
+  }
+  return raw.map((line, index) => assertString(line, `${label}[${index}]`))
+}
+
+const normalizeAccentIndex = (raw, lines, label) => {
+  if (raw === undefined || raw === null) return null
+  if (!Number.isInteger(raw) || raw < 0 || raw >= lines.length) {
+    fail(`${label} deve indexar uma linha do título.`)
+  }
+  return raw
+}
+
+const normalizeGraphicCopy = (raw, label, keys) => {
+  assertObject(raw, label)
+  for (const key of Object.keys(raw)) {
+    if (!keys.includes(key)) fail(`${label}.${key} não é uma chave válida (${keys}).`)
+  }
+  const copy = { eyebrow: assertString(raw.eyebrow, `${label}.eyebrow`) }
+  copy.headlineLines = normalizeCopyLines(
+    raw.headlineLines,
+    `${label}.headlineLines`,
+    MAX_HEADLINE_LINES,
+  )
+  copy.accentIndex = normalizeAccentIndex(
+    raw.accentIndex,
+    copy.headlineLines,
+    `${label}.accentIndex`,
+  )
+  if (keys.includes('sub')) copy.sub = assertString(raw.sub, `${label}.sub`)
+  if (keys.includes('tag')) copy.tag = assertString(raw.tag, `${label}.tag`)
+  if (keys.includes('instruction')) {
+    copy.instruction = assertString(raw.instruction, `${label}.instruction`)
+  }
+  if (keys.includes('apps')) {
+    if (!Array.isArray(raw.apps) || raw.apps.length !== 2) fail(`${label}.apps deve ter 2 apps.`)
+    copy.apps = raw.apps.map((app, index) => assertString(app, `${label}.apps[${index}]`))
+  }
+  if (keys.includes('actionLines')) {
+    copy.actionLines = normalizeCopyLines(raw.actionLines, `${label}.actionLines`, 2)
+  }
+  if (keys.includes('url')) copy.url = assertString(raw.url, `${label}.url`)
+  return copy
+}
+
 const normalizeSetup = (raw, label) => {
   if (raw === undefined) return []
   if (!Array.isArray(raw)) fail(`${label} deve ser uma lista.`)
@@ -123,7 +201,7 @@ const normalizeSetup = (raw, label) => {
 
 const normalizeSteps = (raw, label) => {
   if (!Array.isArray(raw) || raw.length === 0) fail(`${label} deve ter ao menos um passo.`)
-  const allowedKeys = new Set(['action', 'selector', 'value', 'pauseMs', 'zoom'])
+  const allowedKeys = new Set(['action', 'selector', 'value', 'pauseMs', 'zoom', 'distance'])
   return raw.map((step, index) => {
     assertObject(step, `${label}[${index}]`)
     for (const key of Object.keys(step)) {
@@ -137,13 +215,22 @@ const normalizeSteps = (raw, label) => {
       action,
       selector: assertSelector(step.selector, `${label}[${index}].selector`),
     }
-    if (action === 'fill' && step.value !== undefined) {
+    if (step.value !== undefined && !VALUE_ACTIONS.has(action)) {
+      fail(`${label}[${index}].value só é válido em ${[...VALUE_ACTIONS]} (ação "${action}").`)
+    }
+    if (step.value !== undefined) {
       normalized.value = assertString(step.value, `${label}[${index}].value`)
     }
     if (step.zoom !== undefined) {
       if (typeof step.zoom !== 'boolean') fail(`${label}[${index}].zoom deve ser boolean.`)
       normalized.zoom = step.zoom
     }
+    if (step.distance !== undefined) {
+      if (action !== 'swipe') fail(`${label}[${index}].distance só é válido em swipe.`)
+      normalized.distance = assertPositiveInt(step.distance, `${label}[${index}].distance`, {
+        max: 1000,
+      })
+    }
     if (step.pauseMs !== undefined) {
       normalized.pauseMs = assertPositiveInt(step.pauseMs, `${label}[${index}].pauseMs`, {
         max: 10000,
@@ -234,10 +321,39 @@ export const normalizeShotList = (raw) => {
   if (usesFixtureName && typeof fixture.cardName !== 'string') {
     fail('fixture.cardName é obrigatório quando um passo fill não declara value.')
   }
+  const usesFixturePhoto = scenes.some(
+    (scene) =>
+      (scene.kind === 'capture' &&
+        scene.steps.some((step) => step.action === 'upload' && step.value === undefined)) ||
+      (scene.kind === 'graphic' && scene.template === 'profile'),
+  )
+  if (usesFixturePhoto && typeof fixture.photo !== 'string') {
+    fail('fixture.photo é obrigatório no upload de foto e na cena profile.')
+  }
   if (scenes[0].kind !== 'graphic' || scenes[0].template !== 'hook')
     fail('a primeira cena deve ser o hook.')
   const last = scenes[scenes.length - 1]
   if (last.kind !== 'graphic' || last.template !== 'cta') fail('a última cena deve ser o CTA.')
+  const rawGraphics = raw.graphics ?? {}
+  assertObject(rawGraphics, 'graphics')
+  for (const key of Object.keys(rawGraphics)) {
+    if (!(key in GRAPHIC_COPY_KEYS)) fail(`graphics.${key} não é um template válido.`)
+  }
+  const usedTemplates = new Set(
+    scenes.filter((scene) => scene.kind === 'graphic').map((scene) => scene.template),
+  )
+  usedTemplates.add('cover')
+  const graphics = {}
+  for (const template of COPY_ORDER) {
+    if (!usedTemplates.has(template)) continue
+    const rawCopy = rawGraphics[template]
+    if (rawCopy === undefined) fail(`graphics.${template} é obrigatório (copy do template).`)
+    graphics[template] = normalizeGraphicCopy(
+      rawCopy,
+      `graphics.${template}`,
+      GRAPHIC_COPY_KEYS[template],
+    )
+  }
   const title = assertString(raw.title ?? slug, 'title')
   return {
     slug,
@@ -249,6 +365,7 @@ export const normalizeShotList = (raw) => {
         ? title
         : assertString(raw.coverAlt, 'coverAlt'),
     fixture,
+    graphics,
     scenes,
   }
 }
diff --git a/scripts/lib/reelTemplates.mjs b/scripts/lib/reelTemplates.mjs
index 6e34a42b..f754f448 100644
--- a/scripts/lib/reelTemplates.mjs
+++ b/scripts/lib/reelTemplates.mjs
@@ -1,53 +1,129 @@
 /**
- * C196 — the visual templates of the reel, ported class-by-class from the
- * approved artifact `docs/plans/reels-tutoriais-ui-design.html` (official
- * campaign kit: palette, marks, star, Brexter display face, caption box, step
- * badge, safe area, cover). Every template is a pure string builder rendered at
- * 360×640 with deviceScaleFactor 3, so the physical asset is 1080×1920.
+ * C196/C197 — the visual templates of the reel, ported class-by-class from the
+ * design artifacts: the family design `docs/plans/reels-tutoriais-ui-design.html`
+ * and the revision `docs/plans/reels-tutoriais-foto-de-perfil-ui-design.html`
+ * (official campaign kit: palette, marks, illustrations, Brexter display face,
+ * command rail, capture brand cap, profile handoff, cover). Every template is a
+ * pure string builder rendered at 360×640 with deviceScaleFactor 3, so the
+ * physical asset is 1080×1920.
+ *
+ * The reel's message is data: hook/cover/CTA/profile copy comes from the shot
+ * list (`graphics.*`); the templates carry structure only.
  *
  * Pure module: the caller passes the font CSS and the kit asset data URIs.
  */
 
-import { REEL } from './reelTimeline.mjs'
-
-/** Official kit palette (extracted from the campaign assets). */
 const BRAND = {
   red: '#e4102f',
   blue: '#184e92',
   yellow: '#ffeb00',
+  green: '#009647',
   cream: '#fff8f2',
+  ink: '#111111',
+  muted: '#6c615e',
+  line: 'rgb(0 0 0 / 12%)',
 }
 
-/** Design §Safe zone: the side inset and the caption center in CSS pixels. */
-const SIDE_INSET_PX = REEL.safeArea.sidePx / REEL.deviceScale
-const CAPTION_CENTER_PX = REEL.caption.centerYPx / REEL.deviceScale
-
-const BRAND_GRADIENT = `linear-gradient(160deg, ${BRAND.red} 0%, ${BRAND.red} 62%, ${BRAND.blue} 145%)`
-
 const BASE_CSS = `
 *,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
-html,body{width:${REEL.viewport.width}px;height:${REEL.viewport.height}px;overflow:hidden;background:transparent}
-body{font-family:ReelInter,Inter,ui-sans-serif,system-ui,sans-serif;color:#000;-webkit-font-smoothing:antialiased}
-.frame{position:relative;width:${REEL.viewport.width}px;height:${REEL.viewport.height}px;overflow:hidden}
+html,body{width:360px;height:640px;overflow:hidden;background:transparent}
+body{font-family:ReelInter,Inter,ui-sans-serif,system-ui,sans-serif;color:${BRAND.ink};-webkit-font-smoothing:antialiased}
+.frame{position:relative;width:360px;height:640px;overflow:hidden}
 .brexter{font-family:ReelBrexter,Impact,Haettenschweiler,'Arial Narrow Bold',sans-serif;font-weight:700;text-transform:uppercase}
-.accent{color:${BRAND.yellow}}
-.star-disc{position:absolute;border-radius:50%;overflow:hidden;background:#fff;pointer-events:none}
-.star-disc img{position:absolute;width:186.92%;height:auto;left:-47.38%;top:-12.8%}
-.brand-plate{position:absolute;left:214px;top:22px;display:flex;align-items:center;justify-content:center;width:124px;height:68px;border-radius:8px;background:rgb(255 255 255 / 92%);box-shadow:0 4px 14px rgb(0 0 0 / 18%)}
-.brand-plate img{display:block;width:112px;height:auto}
-.badge{position:absolute;left:${SIDE_INSET_PX}px;top:15%;display:flex;align-items:center;gap:7.2px;border-radius:999px;background:${BRAND.yellow};padding:7.2px 14.4px;font-size:11.6px;font-weight:900;color:#000;box-shadow:0 6px 18px rgb(0 0 0 / 28%)}
-.badge b{display:grid;place-items:center;width:21.6px;height:21.6px;border-radius:999px;background:#000;color:#fff;font-size:10px}
-.caption-box{position:absolute;left:50%;top:${CAPTION_CENTER_PX}px;transform:translate(-50%,-50%);width:max-content;max-width:${REEL.caption.maxWidthPx / REEL.deviceScale}px;border-radius:14.4px;background:rgb(0 0 0 / 88%);padding:12.6px 18px;text-align:center;color:#fff;font-size:14.8px;font-weight:700;line-height:1.18;box-shadow:0 10px 30px rgb(0 0 0 / 25%)}
+.kit-asset{display:block;height:auto;object-fit:contain}
+.pattern-wash{position:absolute;inset:0 0 auto;width:360px;height:540px;object-fit:cover;object-position:top center;opacity:.16;pointer-events:none}
+.official-mark{position:absolute;display:block;height:auto}
+
+/* Capture chrome — a quiet top cap and one command rail, never a central card. */
+.capture-brand-cap{position:absolute;z-index:20;inset:0 0 auto;height:38px;background:linear-gradient(90deg,${BRAND.red} 0 78%,${BRAND.blue} 100%);border-bottom:2px solid ${BRAND.yellow};box-shadow:0 4px 12px rgb(0 0 0 / 14%)}
+.capture-brand-cap img{position:absolute;right:16px;top:7px;width:86px;height:auto}
+.command-rail{position:absolute;z-index:24;left:16px;top:88px;width:328px;min-height:50px;display:grid;grid-template-columns:auto minmax(0,1fr);align-items:center;gap:10px;padding:8px 12px 8px 8px;border:1px solid rgb(0 0 0 / 10%);border-left:4px solid ${BRAND.red};border-radius:12px;background:rgb(255 255 255 / 96%);box-shadow:0 8px 24px rgb(0 0 0 / 18%);color:${BRAND.ink}}
+.step-badge{display:grid;width:34px;height:34px;place-items:center;border-radius:50%;background:${BRAND.yellow};color:#000;font-size:11px;font-weight:900;line-height:1;box-shadow:inset 0 0 0 1px rgb(0 0 0 / 8%)}
+.step-badge--label{width:auto;min-width:70px;border-radius:999px;padding:0 10px}
+.command-copy{margin:0;max-width:258px;font-size:12.5px;font-weight:800;line-height:1.2;letter-spacing:-.01em}
+.command-copy strong{color:#a21c1c;font-weight:900}
+
+/* Graphic scene: hook. */
+.hook-scene{background:linear-gradient(156deg,${BRAND.red} 0 68%,${BRAND.blue} 145%)}
+.hook-illustration{position:absolute;right:-30px;top:58px;width:154px;opacity:.98}
+.hook-copy{position:absolute;left:22px;right:20px;top:94px;color:#fff}
+.hook-eyebrow{display:inline-flex;border-radius:999px;padding:6px 12px;background:${BRAND.yellow};color:#000;font-size:10.5px;font-weight:900;letter-spacing:.06em}
+.hook-title{width:310px;margin:24px 0 0;font-size:40px;line-height:.88;letter-spacing:-.035em}
+.hook-sub{width:205px;margin:20px 0 0;font-size:14px;line-height:1.3;font-weight:650}
+
+/* Graphic scene: profile handoff. Class names are the port contract. */
+.profile-scene{background:linear-gradient(180deg,#fff8f2 0%,#fff 72%,#f3f6fb 100%)}
+.profile-scene::before{content:'';position:absolute;inset:0 0 auto;height:64px;background:${BRAND.red};border-bottom:4px solid ${BRAND.yellow}}
+.profile-brand{position:absolute;z-index:3;right:18px;top:16px;width:95px}
+.profile-heading{position:absolute;z-index:3;left:22px;right:22px;top:88px;text-align:center}
+.profile-eyebrow{color:${BRAND.red};font-size:10px;font-weight:900;letter-spacing:.12em;text-transform:uppercase}
+.profile-title{margin-top:5px;color:${BRAND.blue};font-size:27px;line-height:.92;letter-spacing:-.02em}
+.profile-phones{position:absolute;left:18px;right:18px;top:176px;display:grid;grid-template-columns:1fr 1fr;gap:16px}
+.profile-phone{position:relative;height:226px;overflow:hidden;border:1px solid rgb(0 0 0 / 12%);border-radius:22px;background:#fff;box-shadow:0 12px 30px rgb(24 78 146 / 13%)}
+.profile-phone__top{height:38px;display:flex;align-items:center;justify-content:center;border-bottom:1px solid ${BRAND.line};font-size:11px;font-weight:800}
+.profile-phone--ig .profile-phone__top{color:#9d174d}
+.profile-phone--wa .profile-phone__top{color:#087a3f}
+.profile-avatar-shell{position:absolute;left:50%;top:58px;width:82px;height:82px;transform:translateX(-50%);border-radius:50%;padding:4px;background:linear-gradient(135deg,${BRAND.red},${BRAND.yellow},${BRAND.green})}
+.profile-phone--wa .profile-avatar-shell{background:#d9f6e5}
+.profile-avatar{position:relative;width:100%;height:100%;overflow:hidden;border:3px solid #fff;border-radius:50%;background:#e7eaee}
+.profile-avatar img{width:100%;height:100%;object-fit:cover;filter:saturate(0.72);opacity:.58}
+.profile-handle{position:absolute;left:12px;right:12px;top:151px;text-align:center;font-size:10px;font-weight:800}
+.profile-lines{position:absolute;left:34px;right:34px;top:172px;display:grid;gap:6px}
+.profile-lines span{height:5px;border-radius:999px;background:#e7e7e7}
+.profile-lines span:last-child{margin-inline:11px}
+.profile-card{position:absolute;z-index:10;left:145px;top:330px;width:70px;height:70px;overflow:hidden;border:3px solid #fff;border-radius:12px;background:#dfe9f0;box-shadow:0 10px 24px rgb(0 0 0 / 24%);opacity:0}
+.profile-card__photo{width:100%;height:100%;object-fit:cover}
+.profile-card__frame{position:absolute;inset:0;width:100%;height:100%}
+.profile-check{position:absolute;z-index:12;top:344px;display:grid;width:28px;height:28px;place-items:center;border:3px solid #fff;border-radius:50%;background:${BRAND.green};color:#fff;font-size:15px;font-weight:900;opacity:0;transform:scale(.65)}
+.profile-check--ig{left:118px}
+.profile-check--wa{right:34px}
+.profile-footnote{position:absolute;left:22px;right:22px;top:370px;text-align:center;color:${BRAND.blue};font-size:11px;font-weight:800}
+
+@keyframes profile-heading-in{0%{opacity:0;transform:translateY(12px)}100%{opacity:1;transform:translateY(0)}}
+@keyframes profile-phones-in{0%{opacity:0;transform:translateY(20px)}100%{opacity:1;transform:translateY(0)}}
+@keyframes profile-to-instagram{0%,12%{opacity:0;transform:translate(0,12px) scale(.88);border-radius:12px}24%{opacity:1;transform:translate(0,0) scale(1);border-radius:12px}62%,100%{opacity:1;transform:translate(-87px,-100px) scale(1.06);border-radius:50%}}
+@keyframes profile-to-whatsapp{0%,46%{opacity:0;transform:translate(0,12px) scale(.88);border-radius:12px}58%{opacity:1;transform:translate(0,0) scale(1);border-radius:12px}88%,100%{opacity:1;transform:translate(87px,-100px) scale(1.06);border-radius:50%}}
+@keyframes profile-check-in{0%,78%{opacity:0;transform:scale(.65)}88%{opacity:1;transform:scale(1.15)}100%{opacity:1;transform:scale(1)}}
+@keyframes profile-done-pulse{0%,85%,100%{box-shadow:0 12px 30px rgb(24 78 146 / 13%)}92%{box-shadow:0 0 0 4px rgb(255 235 0 / 65%),0 12px 30px rgb(24 78 146 / 13%)}}
+.play .profile-heading{animation:profile-heading-in .42s cubic-bezier(.2,.7,.2,1) both}
+.play .profile-phones{animation:profile-phones-in .5s cubic-bezier(.2,.7,.2,1) .3s both}
+.play .profile-card--ig{animation:profile-to-instagram 2.15s cubic-bezier(.2,.7,.2,1) .55s both}
+.play .profile-card--wa{animation:profile-to-whatsapp 2.9s cubic-bezier(.2,.7,.2,1) .55s both}
+.play .profile-check{animation:profile-check-in 3.35s cubic-bezier(.2,.8,.2,1) .35s both}
+.play .profile-phone{animation:profile-done-pulse 4s ease-out both}
+
+/* Graphic scene: CTA. */
+.cta-scene{background:${BRAND.cream}}
+.cta-red{position:absolute;inset:0 0 auto;height:306px;overflow:hidden;background:${BRAND.red}}
+.cta-punho{position:absolute;left:-38px;top:42px;width:180px;opacity:.98}
+.cta-copy{position:absolute;left:132px;right:20px;top:90px;color:#fff;text-align:left}
+.cta-copy p{margin:0;color:${BRAND.yellow};font-size:10px;font-weight:900;letter-spacing:.1em;text-transform:uppercase}
+.cta-copy h3{margin:10px 0 0;font-size:36px;line-height:.88;letter-spacing:-.025em}
+.cta-card{position:absolute;left:22px;right:22px;top:328px;padding:20px 18px;border:1px solid ${BRAND.line};border-radius:18px;background:#fff;text-align:center;box-shadow:0 14px 36px rgb(71 19 14 / 14%)}
+.cta-card__eyebrow{color:${BRAND.red};font-size:10px;font-weight:900;letter-spacing:.1em;text-transform:uppercase}
+.cta-card__action{margin-top:5px;color:${BRAND.blue};font-size:29px;line-height:.95}
+.cta-card__sub{margin-top:8px;color:${BRAND.muted};font-size:11px;line-height:1.35}
+.cta-url{position:absolute;left:22px;bottom:30px;color:${BRAND.blue};font-size:10px;font-weight:800}
+
+/* Cover. */
+.cover-scene{background:linear-gradient(156deg,${BRAND.red} 0 72%,${BRAND.blue} 155%)}
+.cover-copy{position:absolute;left:24px;right:20px;top:132px;color:#fff}
+.cover-copy h3{margin:24px 0 0;font-size:44px;line-height:.86;letter-spacing:-.035em}
+.cover-copy p{width:232px;margin:20px 0 0;font-size:13px;line-height:1.3;font-weight:650}
+.cover-tag{position:absolute;left:24px;top:500px;border-radius:7px;background:rgb(0 0 0 / 35%);padding:6px 11px;color:#fff;font-size:10px;font-weight:800}
+
+/* Family motion vocabulary (hook/CTA). */
 @keyframes reel-beat{0%{opacity:0;transform:translateY(14px)}100%{opacity:1;transform:translateY(0)}}
 @keyframes reel-fade{0%{opacity:0}100%{opacity:1}}
-@keyframes reel-star{0%{opacity:0;transform:translateY(8px)}100%{opacity:1;transform:translateY(0)}}
-@keyframes reel-rise{0%{opacity:0;transform:translateY(22px)}100%{opacity:1;transform:translateY(0)}}
-body.play .beat-1{animation:reel-beat .55s cubic-bezier(.2,.7,.2,1) both}
-body.play .beat-2{animation:reel-beat .55s cubic-bezier(.2,.7,.2,1) .28s both}
-body.play .fade-1{animation:reel-fade .45s ease-out .1s both}
-body.play .fade-2{animation:reel-fade .45s ease-out .65s both}
-body.play .star-1{animation:reel-star .7s ease-out .15s both}
-body.play .rise-1{animation:reel-rise .5s cubic-bezier(.2,.7,.2,1) .35s both}
+@keyframes reel-derive{0%{opacity:0;transform:translateX(8px)}100%{opacity:1;transform:translateX(0)}}
+@keyframes reel-rise{0%{opacity:0;transform:translateY(18px)}100%{opacity:1;transform:translateY(0)}}
+@keyframes reel-punch{0%{opacity:0;transform:translateX(-16px)}100%{opacity:1;transform:translateX(0)}}
+.play .fade-1{animation:reel-fade .45s ease-out .15s both}
+.play .beat-1{animation:reel-beat .55s cubic-bezier(.2,.7,.2,1) both}
+.play .beat-2{animation:reel-beat .55s cubic-bezier(.2,.7,.2,1) .28s both}
+.play .rise-1{animation:reel-rise .5s cubic-bezier(.2,.7,.2,1) .35s both}
+.play .derive-1{animation:reel-derive .65s ease-out .1s both}
+.play .punch-1{animation:reel-punch .6s ease-out both}
 `
 
 const htmlDocument = ({ title, fontCss, body }) => `<!doctype html>
@@ -63,91 +139,128 @@ ${fontCss ? `<style>${fontCss}</style>` : ''}
 </html>
 `
 
-/** Scene 01 — hook (recorded): official red field, star, Brexter in two beats. */
-export const hookHtml = ({ fontCss, assets }) =>
+/** Explicit headline breaks; only the declared accent line changes color. */
+const headline = (copy, accentColor = BRAND.yellow) =>
+  copy.headlineLines
+    .map((line, index) =>
+      index === copy.accentIndex ? `<span style="color:${accentColor}">${line}</span>` : line,
+    )
+    .join('<br />')
+
+/** Capture chrome — the brand cap (always on for the whole scene). */
+export const captureChromeHtml = ({ assets }) =>
+  htmlDocument({
+    title: 'Reel — chrome',
+    body: `
+<div class="frame">
+  <div class="capture-brand-cap"><img src="${assets.nameNegative}" alt="Jorge Solla — Deputado Federal" /></div>
+</div>`,
+  })
+
+/** Transparent overlay of one command rail (step badge + action in brand red). */
+export const commandRailHtml = ({ fontCss, badge, caption }) => {
+  const badgeHtml =
+    typeof badge.number === 'number'
+      ? `<span class="step-badge">${badge.number}/${badge.total}</span>`
+      : `<span class="step-badge step-badge--label">${badge.label}</span>`
+  const parts = caption.parts
+    .map((part) => (part.accent ? `<strong>${part.text}</strong>` : part.text))
+    .join('')
+  return htmlDocument({
+    title: 'Reel — comando',
+    fontCss,
+    body: `<div class="frame"><div class="command-rail">${badgeHtml}<p class="command-copy">${parts}</p></div></div>`,
+  })
+}
+
+/** Scene 01 — hook: red field, official pattern + heart, reel's own headline. */
+export const hookHtml = ({ fontCss, assets, copy }) =>
   htmlDocument({
     title: 'Reel — hook',
     fontCss,
     body: `
-<div class="frame" style="background:${BRAND_GRADIENT}">
-  <div class="star-disc star-1" style="left:250px;top:54px;width:88px;height:88px"><img src="${assets.star}" alt="" /></div>
-  <div style="position:absolute;left:6%;right:6%;top:14%">
-    <span class="fade-1" style="display:inline-flex;border-radius:999px;background:${BRAND.yellow};color:#000;padding:6.1px 14.4px;font-size:12.6px;font-weight:900">FAÇA PARTE</span>
-    <h1 class="brexter" style="font-size:34.2px;line-height:30.78px;letter-spacing:-1.71px;color:#fff;margin-top:28.8px;max-width:100%">
-      <span class="beat-1" style="display:block;white-space:nowrap">Seu apoio</span>
-      <span class="beat-1" style="display:block;white-space:nowrap">vira card</span>
-      <span class="beat-2 accent" style="display:block;white-space:nowrap">em segundos.</span>
-    </h1>
+<div class="frame hook-scene">
+  <img class="pattern-wash" src="${assets.patternShapes}" alt="" />
+  <img class="hook-illustration derive-1" src="${assets.heart}" alt="" />
+  <div class="hook-copy">
+    <span class="hook-eyebrow fade-1">${copy.eyebrow}</span>
+    <h1 class="brexter hook-title">${headline(copy)}</h1>
+    <p class="hook-sub beat-2">${copy.sub}</p>
   </div>
-  <p class="fade-2" style="position:absolute;left:22px;top:356px;width:170px;font-size:13.7px;font-weight:600;line-height:1.2;color:#fff">Veja como criar o seu pelo celular.</p>
-  <img class="fade-2" style="position:absolute;left:206px;top:322px;width:132px;height:auto" src="${assets.completeNegative}" alt="Jorge Solla 1313 — Mais Saúde, Mais Futuro" />
+  <img class="official-mark" style="left:204px;top:498px;width:134px" src="${assets.completeNegative}" alt="Jorge Solla 1313 — Mais Saúde, Mais Futuro" />
 </div>`,
   })
 
-/** Scene last — CTA (recorded): official red header, white card with "link na bio". */
-export const ctaHtml = ({ fontCss, assets }) =>
+/** Scene 07 — profile handoff: the downloaded art becomes the avatar, no network. */
+export const profileHtml = ({ fontCss, assets, copy }) => {
+  const phone = (variant, appLabel) => `
+    <div class="profile-phone profile-phone--${variant}">
+      <div class="profile-phone__top">${appLabel}</div>
+      <div class="profile-avatar-shell"><div class="profile-avatar"><img src="${assets.fixturePhoto}" alt="" /></div></div>
+      <p class="profile-handle">${variant === 'ig' ? '@seuperfil' : 'Seu perfil'}</p>
+      <div class="profile-lines"><span></span><span></span></div>
+    </div>`
+  return htmlDocument({
+    title: 'Reel — profile',
+    fontCss,
+    body: `
+<div class="frame profile-scene">
+  <img class="kit-asset profile-brand" src="${assets.nameNegative}" alt="Jorge Solla — Deputado Federal" />
+  <div class="profile-heading">
+    <p class="profile-eyebrow">${copy.eyebrow}</p>
+    <h3 class="brexter profile-title">${headline(copy, BRAND.blue)}</h3>
+  </div>
+  <div class="profile-phones">${phone('ig', copy.apps[0])}${phone('wa', copy.apps[1])}</div>
+  <div class="profile-card profile-card--ig" aria-hidden="true">
+    <img class="profile-card__photo" src="${assets.fixturePhoto}" alt="" />
+    <img class="profile-card__frame" src="${assets.cardFrame}" alt="" />
+  </div>
+  <div class="profile-card profile-card--wa" aria-hidden="true">
+    <img class="profile-card__photo" src="${assets.fixturePhoto}" alt="" />
+    <img class="profile-card__frame" src="${assets.cardFrame}" alt="" />
+  </div>
+  <span class="profile-check profile-check--ig">✓</span><span class="profile-check profile-check--wa">✓</span>
+  <p class="profile-footnote">${copy.instruction}</p>
+</div>`,
+  })
+}
+
+/** Scene last — CTA: official fist, one verbal CTA, positive mark on the light field. */
+export const ctaHtml = ({ fontCss, assets, copy }) =>
   htmlDocument({
     title: 'Reel — CTA',
     fontCss,
     body: `
-<div class="frame" style="background:${BRAND.cream}">
-  <div style="position:absolute;left:0;right:0;top:0;height:47%;background:${BRAND.red}"></div>
-  <div class="star-disc star-1" style="left:20px;top:48px;width:72px;height:72px"><img src="${assets.star}" alt="" /></div>
-  <div style="position:absolute;left:7%;right:7%;top:14%;text-align:center;color:#fff">
-    <p class="fade-1" style="font-size:10.8px;font-weight:900;letter-spacing:.12em;color:${BRAND.yellow};text-transform:uppercase">Seu card, sua voz</p>
-    <h3 class="brexter beat-1" style="font-size:41.4px;line-height:37.26px;margin-top:14.4px;max-width:100%">Agora é<br />com você.</h3>
+<div class="frame cta-scene">
+  <div class="cta-red"><img class="cta-punho punch-1" src="${assets.fist}" alt="" /></div>
+  <div class="cta-copy">
+    <p class="fade-1">${copy.eyebrow}</p>
+    <h3 class="brexter beat-1">${headline(copy)}</h3>
   </div>
-  <div class="rise-1" style="position:absolute;left:7%;right:7%;top:51%;background:#fff;border-radius:21.6px;padding:25.2px;text-align:center;box-shadow:0 14px 40px rgb(71 19 14 / 14%);border:1px solid rgb(0 0 0 / 10%)">
-    <div style="display:grid;place-items:center;width:50.4px;height:50.4px;margin:0 auto;border-radius:999px;background:${BRAND.yellow}">
-      <svg width="25.2" height="25.2" viewBox="0 0 24 24" fill="none" stroke="#000" stroke-width="2.3"><path d="M10 13a5 5 0 0 0 7.5.5l3-3a5 5 0 0 0-7-7l-1.7 1.7"/><path d="M14 11a5 5 0 0 0-7.5-.5l-3 3a5 5 0 0 0 7 7l1.7-1.7"/></svg>
-    </div>
-    <p style="margin-top:12.6px;font-size:14.4px;font-weight:600;color:#000">Acesse o site pelo</p>
-    <p class="brexter" style="font-size:28.8px;line-height:1;color:${BRAND.red};margin-top:2.5px">link na bio</p>
-    <p style="margin-top:10px;font-size:10.8px;line-height:1.35;color:#6c615e">Escolha seu modelo, crie e compartilhe.</p>
+  <div class="cta-card rise-1">
+    <p class="cta-card__eyebrow">FAÇA A SUA</p>
+    <p class="brexter cta-card__action">${copy.actionLines.join('<br />')}</p>
+    <p class="cta-card__sub">${copy.sub}</p>
   </div>
-  <p style="position:absolute;left:7%;bottom:11%;max-width:52%;font-size:10.1px;font-weight:600;line-height:1.3;color:${BRAND.blue}">jorgesolla1313.com.br</p>
-  <img style="position:absolute;left:203px;top:520px;width:132px;height:auto" src="${assets.completePositive}" alt="Jorge Solla 1313 — Mais Saúde, Mais Futuro" />
+  <p class="cta-url">${copy.url}</p>
+  <img class="official-mark" style="right:20px;top:520px;width:132px" src="${assets.completePositive}" alt="Jorge Solla 1313 — Mais Saúde, Mais Futuro" />
 </div>`,
   })
 
-/** Transparent overlay of a capture scene: step badge + positive mark on a plate. */
-export const chromeOverlayHtml = ({ fontCss, badge, assets }) =>
-  htmlDocument({
-    title: `Reel — chrome ${badge.number}`,
-    fontCss,
-    body: `
-<div class="frame">
-  <div class="badge"><b>${badge.number}</b>${badge.label}</div>
-  <div class="brand-plate"><img src="${assets.namePositive}" alt="Jorge Solla — Deputado Federal" /></div>
-</div>`,
-  })
-
-/** Transparent overlay of one burned caption (accent parts in brand yellow). */
-export const captionOverlayHtml = ({ fontCss, caption }) => {
-  const parts = caption.parts
-    .map((part) => (part.accent ? `<span class="accent">${part.text}</span>` : part.text))
-    .join('')
-  return htmlDocument({
-    title: 'Reel — caption',
-    fontCss,
-    body: `<div class="frame"><p class="caption-box">${parts}</p></div>`,
-  })
-}
-
-/** Scene 05 — cover: own composition, title inside the central 1080×1350 crop. */
-export const coverHtml = ({ fontCss, assets }) =>
+/** Cover: own composition, headline inside the central 1080×1350 crop. */
+export const coverHtml = ({ fontCss, assets, copy }) =>
   htmlDocument({
     title: 'Reel — capa',
     fontCss,
     body: `
-<div class="frame" style="background:${BRAND_GRADIENT}">
-  <div class="star-disc" style="left:250px;top:54px;width:88px;height:88px"><img src="${assets.star}" alt="" /></div>
-  <div style="position:absolute;left:7%;right:7%;top:22%">
-    <span style="display:inline-flex;border-radius:999px;background:${BRAND.yellow};color:#000;padding:5.4px 14.4px;font-size:10.8px;font-weight:900">TUTORIAL DO SITE</span>
-    <h3 class="brexter" style="font-size:43.2px;line-height:.88;color:#fff;margin-top:25.2px">Crie seu<br />card de<br /><span class="accent">apoio.</span></h3>
-    <p style="margin-top:21.6px;max-width:65%;font-size:13.3px;font-weight:600;line-height:1.2;color:#fff">Seu nome ou sua foto, direto pelo celular.</p>
+<div class="frame cover-scene">
+  <img class="pattern-wash" src="${assets.patternShapes}" alt="" />
+  <div class="cover-copy">
+    <span class="hook-eyebrow">${copy.eyebrow}</span>
+    <h3 class="brexter">${headline(copy)}</h3>
+    <p>${copy.sub}</p>
   </div>
-  <p style="position:absolute;left:7%;bottom:18%;border-radius:4px;background:rgb(0 0 0 / 40%);padding:5.4px 10.8px;font-size:8.6px;color:#fff">#cards</p>
-  <img style="position:absolute;left:205px;top:448px;width:133px;height:auto" src="${assets.completeNegative}" alt="Jorge Solla 1313 — Mais Saúde, Mais Futuro" />
+  <span class="cover-tag">${copy.tag}</span>
+  <img class="official-mark" style="right:20px;top:455px;width:134px" src="${assets.completeNegative}" alt="Jorge Solla 1313 — Mais Saúde, Mais Futuro" />
 </div>`,
   })
diff --git a/scripts/reels/fixtures/profile-photo.png b/scripts/reels/fixtures/profile-photo.png
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diff --git a/scripts/reels/shot-lists/cards.json b/scripts/reels/shot-lists/cards.json
index add012fa..b12906fd 100644
--- a/scripts/reels/shot-lists/cards.json
+++ b/scripts/reels/shot-lists/cards.json
@@ -7,6 +7,29 @@
   "fixture": {
     "cardName": "Joana"
   },
+  "graphics": {
+    "hook": {
+      "eyebrow": "FAÇA PARTE",
+      "headlineLines": ["Seu apoio", "vira card", "em segundos."],
+      "accentIndex": 2,
+      "sub": "Veja como criar o seu pelo celular."
+    },
+    "cta": {
+      "eyebrow": "Seu card, sua voz",
+      "headlineLines": ["Agora é", "com você."],
+      "accentIndex": null,
+      "actionLines": ["Acesse o site pelo", "link na bio"],
+      "sub": "Escolha seu modelo, crie e compartilhe.",
+      "url": "jorgesolla1313.com.br"
+    },
+    "cover": {
+      "eyebrow": "TUTORIAL DO SITE",
+      "headlineLines": ["Crie seu", "card de", "apoio."],
+      "accentIndex": 2,
+      "sub": "Seu nome ou sua foto, direto pelo celular.",
+      "tag": "#cards"
+    }
+  },
   "scenes": [
     {
       "id": "hook",
diff --git a/scripts/reels/shot-lists/foto-de-perfil.json b/scripts/reels/shot-lists/foto-de-perfil.json
new file mode 100644
index 00000000..dc6b8e3b
--- /dev/null
+++ b/scripts/reels/shot-lists/foto-de-perfil.json
@@ -0,0 +1,179 @@
+{
+  "slug": "foto-de-perfil",
+  "title": "Use a moldura na sua foto de perfil",
+  "feature": "cards",
+  "route": "/",
+  "coverAlt": "Capa do tutorial com o título “Use a moldura na sua foto de perfil” sobre o fundo vermelho da campanha",
+  "fixture": {
+    "photo": "scripts/reels/fixtures/profile-photo.png"
+  },
+  "graphics": {
+    "hook": {
+      "eyebrow": "TUTORIAL · FOTO DE PERFIL",
+      "headlineLines": ["Sua foto", "com a moldura", "do Solla."],
+      "accentIndex": 2,
+      "sub": "Veja como fazer pelo celular e usar no Instagram ou WhatsApp."
+    },
+    "cta": {
+      "eyebrow": "AGORA É COM VOCÊ",
+      "headlineLines": ["Troque sua foto.", "Mostre seu apoio."],
+      "accentIndex": 1,
+      "actionLines": ["Acesse pelo", "link na bio"],
+      "sub": "Escolha “Moldura quadrada”, coloque sua foto e baixe.",
+      "url": "jorgesolla1313.com.br"
+    },
+    "profile": {
+      "eyebrow": "PASSO FINAL",
+      "headlineLines": ["Use a arte", "no seu perfil."],
+      "accentIndex": null,
+      "instruction": "Escolha a imagem baixada como nova foto de perfil.",
+      "apps": ["Instagram", "WhatsApp"]
+    },
+    "cover": {
+      "eyebrow": "TUTORIAL DO SITE",
+      "headlineLines": ["Use a moldura", "na sua foto", "de perfil."],
+      "accentIndex": 2,
+      "sub": "Instagram e WhatsApp, direto pelo celular.",
+      "tag": "#cards"
+    }
+  },
+  "scenes": [
+    {
+      "id": "hook",
+      "kind": "graphic",
+      "template": "hook",
+      "durationMs": 2600,
+      "narration": "Bora mostrar que você está com Solla?"
+    },
+    {
+      "id": "step-1",
+      "kind": "capture",
+      "badge": { "label": "COMECE" },
+      "caption": {
+        "parts": [
+          { "text": "Role até " },
+          { "text": "“Mostre que você está com Solla”", "accent": true },
+          { "text": "." }
+        ]
+      },
+      "captionDelayMs": 350,
+      "captionDurationMs": 2800,
+      "leadInMs": 450,
+      "trailOutMs": 600,
+      "narration": "Acesse o site e desça até os cards.",
+      "setup": [],
+      "steps": [{ "action": "scrollIntoView", "selector": "#cards-title", "pauseMs": 800 }]
+    },
+    {
+      "id": "step-2",
+      "kind": "capture",
+      "badge": { "number": 1, "total": 4, "label": "Escolha a moldura" },
+      "caption": {
+        "parts": [
+          { "text": "Deslize e toque em " },
+          { "text": "“Moldura quadrada”", "accent": true },
+          { "text": "." }
+        ]
+      },
+      "captionDelayMs": 350,
+      "captionDurationMs": 2400,
+      "leadInMs": 400,
+      "trailOutMs": 900,
+      "narration": "Deslize e escolha a Moldura quadrada!",
+      "setup": [],
+      "steps": [
+        {
+          "action": "swipe",
+          "selector": "[aria-label=\"Modelos de card (mobile)\"]",
+          "distance": 300,
+          "pauseMs": 500
+        },
+        { "action": "click", "selector": "[data-card-model-tile=\"perfil-quadrado\"]" },
+        { "action": "waitFor", "selector": "role=heading[name=\"Enquadre sua foto\"]" }
+      ]
+    },
+    {
+      "id": "step-3",
+      "kind": "capture",
+      "badge": { "number": 2, "total": 4, "label": "Coloque sua foto" },
+      "caption": {
+        "parts": [
+          { "text": "Escolha uma " },
+          { "text": "foto sua", "accent": true },
+          { "text": "." }
+        ]
+      },
+      "captionDelayMs": 350,
+      "captionDurationMs": 3400,
+      "leadInMs": 500,
+      "trailOutMs": 800,
+      "narration": "Agora coloque uma foto sua. Vai ficar com a sua cara!",
+      "setup": [{ "action": "scrollIntoView", "selector": "role=button[name=\"Escolher foto\"]" }],
+      "steps": [
+        { "action": "upload", "selector": "role=button[name=\"Escolher foto\"]", "pauseMs": 1000 },
+        {
+          "action": "scrollIntoView",
+          "selector": "role=group[name=\"Ajuste da foto\"]",
+          "pauseMs": 900
+        }
+      ]
+    },
+    {
+      "id": "step-4",
+      "kind": "capture",
+      "badge": { "number": 3, "total": 4, "label": "Crie seu card" },
+      "caption": {
+        "parts": [
+          { "text": "Confira e toque em " },
+          { "text": "“Criar meu card”", "accent": true },
+          { "text": "." }
+        ]
+      },
+      "captionDelayMs": 350,
+      "captionDurationMs": 2600,
+      "leadInMs": 600,
+      "trailOutMs": 800,
+      "narration": "Ficou show, né? Toque em Criar meu card.",
+      "setup": [{ "action": "scrollIntoView", "selector": "role=button[name=\"Criar meu card\"]" }],
+      "steps": [
+        { "action": "click", "selector": "role=button[name=\"Criar meu card\"]" },
+        { "action": "waitFor", "selector": "text=Seu card está pronto para compartilhar." }
+      ]
+    },
+    {
+      "id": "step-5",
+      "kind": "capture",
+      "badge": { "number": 4, "total": 4, "label": "Baixe o card" },
+      "caption": {
+        "parts": [
+          { "text": "Baixe o card " },
+          { "text": "no celular", "accent": true },
+          { "text": "." }
+        ]
+      },
+      "captionDelayMs": 300,
+      "captionDurationMs": 2200,
+      "leadInMs": 500,
+      "trailOutMs": 700,
+      "narration": "Baixe agora e use como foto de perfil!",
+      "setup": [
+        { "action": "scrollIntoView", "selector": "role=button[name=\"Baixar meu card\"]" }
+      ],
+      "steps": [{ "action": "download", "selector": "role=button[name=\"Baixar meu card\"]" }]
+    },
+    {
+      "id": "profile",
+      "kind": "graphic",
+      "template": "profile",
+      "durationMs": 4000,
+      "narration": "Pronto! É só trocar no Instagram e no WhatsApp."
+    },
+    {
+      "id": "cta",
+      "kind": "graphic",
+      "template": "cta",
+      "durationMs": 3000,
+      "narration": "Corre no site pelo link na bio!"
+    }
+  ]
+}
diff --git a/tests/unit/reelShotList.unit.spec.ts b/tests/unit/reelShotList.unit.spec.ts
index 2f16c653..8b3ed53f 100644
--- a/tests/unit/reelShotList.unit.spec.ts
+++ b/tests/unit/reelShotList.unit.spec.ts
@@ -10,12 +10,37 @@ import {
 // C196 — the shot list is the single source of truth of a reel: the schema is
 // fail-closed and the hash identifies the rendered version (C195 ingests by it).
 
+const rawGraphics = (overrides: Record<string, unknown> = {}) => ({
+  hook: {
+    eyebrow: 'FAÇA PARTE',
+    headlineLines: ['Seu apoio', 'vira card'],
+    accentIndex: 1,
+    sub: 'Veja como criar o seu pelo celular.',
+  },
+  cta: {
+    eyebrow: 'Seu card, sua voz',
+    headlineLines: ['Agora é', 'com você.'],
+    actionLines: ['Acesse o site pelo', 'link na bio'],
+    sub: 'Escolha seu modelo, crie e compartilhe.',
+    url: 'jorgesolla1313.com.br',
+  },
+  cover: {
+    eyebrow: 'TUTORIAL DO SITE',
+    headlineLines: ['Crie seu', 'card de', 'apoio.'],
+    accentIndex: 2,
+    sub: 'Seu nome ou sua foto, direto pelo celular.',
+    tag: '#cards',
+  },
+  ...overrides,
+})
+
 const rawShotList = (overrides: Record<string, unknown> = {}) => ({
   slug: 'cards',
   title: 'Crie seu card de apoio',
   feature: 'cards',
   route: '/',
   fixture: { cardName: 'Joana' },
+  graphics: rawGraphics(),
   scenes: [
     { id: 'hook', kind: 'graphic', template: 'hook', durationMs: 2400 },
     {
@@ -119,6 +144,161 @@ describe('reelShotList', () => {
     expect(() => normalizeShotList({ ...withoutFixture, scenes })).toThrow(/fixture.cardName/)
   })
 
+  const withUpload = (step: Record<string, unknown>, overrides: Record<string, unknown> = {}) => {
+    const base = rawShotList(overrides)
+    const scenes = (base.scenes as Array<Record<string, unknown>>).slice()
+    scenes[1] = { ...scenes[1], steps: [step] }
+    return { ...base, scenes }
+  }
+
+  it('normalizes an upload step with the fixture.photo fallback', () => {
+    const shotList = normalizeShotList(
+      withUpload(
+        { action: 'upload', selector: 'role=button[name="Escolher foto"]' },
+        { fixture: { photo: 'scripts/reels/fixtures/profile-photo.png' } },
+      ),
+    )
+    const step = captureScenes(shotList)[0].steps[0]
+    expect(step.action).toBe('upload')
+    expect(step.value).toBeUndefined()
+  })
+
+  it('accepts an inline upload value and hashes the fixture photo', () => {
+    const inline = normalizeShotList(
+      withUpload({
+        action: 'upload',
+        selector: '#foto',
+        value: 'scripts/reels/fixtures/a.png',
+      }),
+    )
+    expect(captureScenes(inline)[0].steps[0].value).toBe('scripts/reels/fixtures/a.png')
+
+    const photoA = normalizeShotList(
+      withUpload(
+        { action: 'upload', selector: '#foto' },
+        { fixture: { photo: 'scripts/reels/fixtures/profile-photo.png' } },
+      ),
+    )
+    const photoB = normalizeShotList(
+      withUpload(
+        { action: 'upload', selector: '#foto' },
+        { fixture: { photo: 'scripts/reels/fixtures/outra.png' } },
+      ),
+    )
+    expect(shotListHash(photoA)).not.toBe(shotListHash(photoB))
+  })
+
+  it('requires fixture.photo when an upload step has no value', () => {
+    expect(() =>
+      normalizeShotList(withUpload({ action: 'upload', selector: '#foto' }, { fixture: {} })),
+    ).toThrow(/fixture.photo/)
+  })
+
+  it('requires the copy of every used graphic template', () => {
+    const graphics = rawGraphics()
+    delete (graphics as Record<string, unknown>).cover
+    expect(() => normalizeShotList(rawShotList({ graphics }))).toThrow(/graphics.cover/)
+    const unknown = rawGraphics({ banner: { eyebrow: 'x', headlineLines: ['y'] } })
+    expect(() => normalizeShotList(rawShotList({ graphics: unknown }))).toThrow(
+      /graphics.banner não é um template válido/,
+    )
+  })
+
+  it('normalizes the graphic copy and validates the accent line', () => {
+    const shotList = normalizeShotList(rawShotList())
+    expect(shotList.graphics.hook).toMatchObject({
+      eyebrow: 'FAÇA PARTE',
+      headlineLines: ['Seu apoio', 'vira card'],
+      accentIndex: 1,
+    })
+    expect(shotList.graphics.cta.actionLines).toEqual(['Acesse o site pelo', 'link na bio'])
+
+    const graphics = rawGraphics({
+      hook: { eyebrow: 'x', headlineLines: ['uma linha'], accentIndex: 2 },
+    })
+    expect(() => normalizeShotList(rawShotList({ graphics }))).toThrow(/accentIndex/)
+
+    const first = normalizeShotList(rawShotList())
+    const changed = normalizeShotList(
+      rawShotList({
+        graphics: rawGraphics({
+          hook: {
+            eyebrow: 'FAÇA PARTE',
+            headlineLines: ['Seu apoio', 'vira vídeo'],
+            accentIndex: 1,
+            sub: 'Veja como criar o seu pelo celular.',
+          },
+        }),
+      }),
+    )
+    expect(shotListHash(changed)).not.toBe(shotListHash(first))
+  })
+
+  it('accepts a label-only badge and a swipe distance', () => {
+    const base = rawShotList()
+    const scenes = (base.scenes as Array<Record<string, unknown>>).slice()
+    scenes[1] = {
+      ...scenes[1],
+      badge: { label: 'COMECE' },
+      steps: [{ action: 'swipe', selector: '#track', distance: 300 }],
+    }
+    const shotList = normalizeShotList({ ...base, scenes })
+    expect(captureScenes(shotList)[0].badge).toEqual({ label: 'COMECE' })
+    expect(captureScenes(shotList)[0].steps[0].distance).toBe(300)
+
+    const invalid = (base.scenes as Array<Record<string, unknown>>).slice()
+    invalid[1] = { ...invalid[1], steps: [{ action: 'click', selector: '#a', distance: 300 }] }
+    expect(() => normalizeShotList({ ...base, scenes: invalid })).toThrow(/distance/)
+  })
+
+  it('requires fixture.photo for the profile scene and normalizes its copy', () => {
+    const profileCopy = {
+      eyebrow: 'PASSO FINAL',
+      headlineLines: ['Use a arte', 'no seu perfil.'],
+      instruction: 'Escolha a imagem baixada como nova foto de perfil.',
+      apps: ['Instagram', 'WhatsApp'],
+    }
+    const graphics = rawGraphics({ profile: profileCopy })
+    const profileScene = {
+      id: 'profile',
+      kind: 'graphic',
+      template: 'profile',
+      durationMs: 4000,
+    }
+    const withoutPhoto = rawShotList({ graphics, fixture: {} })
+    const withoutScenes = (withoutPhoto.scenes as Array<Record<string, unknown>>).slice()
+    withoutScenes.splice(1, 0, profileScene)
+    expect(() => normalizeShotList({ ...withoutPhoto, scenes: withoutScenes })).toThrow(
+      /fixture.photo/,
+    )
+
+    const withPhoto = rawShotList({
+      graphics,
+      fixture: { photo: 'scripts/reels/fixtures/profile-photo.png' },
+    })
+    const withScenes = (withPhoto.scenes as Array<Record<string, unknown>>).slice()
+    withScenes.splice(1, 0, profileScene)
+    const shotList = normalizeShotList({ ...withPhoto, scenes: withScenes })
+    expect(graphicScenes(shotList).map((scene: { template: string }) => scene.template)).toEqual([
+      'hook',
+      'profile',
+      'cta',
+    ])
+    expect(shotList.graphics.profile).toMatchObject({
+      accentIndex: null,
+      apps: ['Instagram', 'WhatsApp'],
+    })
+  })
+
+  it('rejects value on an action that takes no value', () => {
+    const scenes = (rawShotList().scenes as Array<Record<string, unknown>>).slice()
+    scenes[1] = {
+      ...scenes[1],
+      steps: [{ action: 'click', selector: '#a', value: 'não' }],
+    }
+    expect(() => normalizeShotList({ ...rawShotList(), scenes })).toThrow(/value só é válido/)
+  })
+
   it('normalizes the narration and preserves the authored caption spacing', () => {
     const shotList = normalizeShotList(
       rawShotList({