diff --git a/README.md b/README.md
index 7876a70c..7c133e25 100644
--- a/README.md
+++ b/README.md
@@ -1,67 +1,51 @@
-# Payload Blank Template
+# Teqo
 
-This template comes configured with the bare minimum to get started on anything you need.
+Teqo starts as the official digital platform for **deputado Jorge Solla** and evolves into a **white-label civic engagement platform** for politicians in Brazil.
 
-## Quick start
+The goal is to help political teams build direct, durable relationships with their base without depending on Big Tech social platforms as the primary channel.
 
-This template can be deployed directly from our Cloud hosting and it will setup MongoDB and cloud S3 object storage for media.
+## Mission
 
-## Quick Start - local setup
+- Strengthen direct communication between representatives and citizens.
+- Reduce platform dependency risk by owning audience and data channels.
+- Provide reusable building blocks so each political team can launch quickly.
 
-To spin up this template locally, follow these steps:
+## Product Direction
 
-### Clone
+### Phase 1: Jorge Solla Website
 
-After you click the `Deploy` button above, you'll want to have standalone copy of this repo on your machine. If you've already cloned this repo, skip to [Development](#development).
+Initial delivery focuses on Jorge Solla's public website and communication workflows:
 
-### Development
+- Public-facing content and updates
+- Institutional pages and biography
+- Media and campaign communication assets
+- Editorial operations through Payload CMS
 
-1. First [clone the repo](#clone) if you have not done so already
-2. `cd my-project && cp .env.example .env` to copy the example environment variables. You'll need to add the `MONGODB_URL` from your Cloud project to your `.env` if you want to use S3 storage and the MongoDB database that was created for you.
+### Phase 2: White-Label Platform
 
-3. `pnpm install && pnpm dev` to install dependencies and start the dev server
-4. open `http://localhost:3000` to open the app in your browser
+Teqo then becomes a configurable base product for other politicians in Brazil:
 
-That's it! Changes made in `./src` will be reflected in your app. Follow the on-screen instructions to login and create your first admin user. Then check out [Production](#production) once you're ready to build and serve your app, and [Deployment](#deployment) when you're ready to go live.
+- Multi-tenant and reusable architecture
+- Brand and content customization per mandate/campaign
+- Shared core modules for communication and engagement
+- Operational autonomy with self-hosted owned channels
 
-#### Docker (Optional)
+## Local Development
 
-If you prefer to use Docker for local development instead of a local MongoDB instance, the provided docker-compose.yml file can be used.
+1. Copy environment variables: `cp .env.example .env`
+2. Install dependencies: `pnpm install`
+3. Start development server: `pnpm dev`
+4. Open: `http://localhost:3000`
 
-To do so, follow these steps:
+## Tech Stack
 
-- Modify the `MONGODB_URL` in your `.env` file to `mongodb://127.0.0.1/<dbname>`
-- Modify the `docker-compose.yml` file's `MONGODB_URL` to match the above `<dbname>`
-- Run `docker-compose up` to start the database, optionally pass `-d` to run in the background.
+- Payload CMS
+- Next.js
+- PostgreSQL (via `@payloadcms/db-postgres`)
+- TypeScript
 
-## How it works
+## Roadmap Notes
 
-The Payload config is tailored specifically to the needs of most websites. It is pre-configured in the following ways:
-
-### Collections
-
-See the [Collections](https://payloadcms.com/docs/configuration/collections) docs for details on how to extend this functionality.
-
-- #### Users (Authentication)
-
-  Users are auth-enabled collections that have access to the admin panel.
-
-  For additional help, see the official [Auth Example](https://github.com/payloadcms/payload/tree/main/examples/auth) or the [Authentication](https://payloadcms.com/docs/authentication/overview#authentication-overview) docs.
-
-- #### Media
-
-  This is the uploads enabled collection. It features pre-configured sizes, focal point and manual resizing to help you manage your pictures.
-
-### Docker
-
-Alternatively, you can use [Docker](https://www.docker.com) to spin up this template locally. To do so, follow these steps:
-
-1. Follow [steps 1 and 2 from above](#development), the docker-compose file will automatically use the `.env` file in your project root
-1. Next run `docker-compose up`
-1. Follow [steps 4 and 5 from above](#development) to login and create your first admin user
-
-That's it! The Docker instance will help you get up and running quickly while also standardizing the development environment across your teams.
-
-## Questions
-
-If you have any issues or questions, reach out to us on [Discord](https://discord.com/invite/payload) or start a [GitHub discussion](https://github.com/payloadcms/payload/discussions).
+- Prioritize audience ownership and portability of data.
+- Keep modules generic enough for reuse across different political contexts.
+- Default to secure, access-controlled features for campaign and institutional teams.
diff --git a/package.json b/package.json
index 275dcc5a..11289540 100644
--- a/package.json
+++ b/package.json
@@ -1,7 +1,23 @@
 {
   "name": "teqo",
   "version": "1.0.0",
-  "description": "A blank template to get started with Payload 3.0",
+  "description": "White-label civic engagement platform for Brazilian politicians, launched with deputado Jorge Solla.",
+  "keywords": [
+    "politics",
+    "brazil",
+    "civic-engagement",
+    "white-label",
+    "payload-cms"
+  ],
+  "homepage": "https://codeberg.org/fsolla/teqo",
+  "repository": {
+    "type": "git",
+    "url": "https://codeberg.org/fsolla/teqo.git"
+  },
+  "bugs": {
+    "url": "https://codeberg.org/fsolla/teqo/issues"
+  },
+  "author": "Francisco Solla",
   "license": "MIT",
   "type": "module",
   "scripts": {